Whenever I get asked ‘What makes you unique?’ or ‘What makes you stand out from other candidates?’ in an interview,…
An about me website is your chance to showcase your personality and credentials in an engaging format. But without strong…
When The Peer, a Nigeria-based API startup, shut down in April, the business still had up to twenty months of…
These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel.…
I see short-form videos everywhere nowadays. And now, as platforms like TikTok, Instagram Reels, YouTube Shorts, Google, LinkedIn, and Pinterest…
So, you want to start a website redesign. Maybe you just finished a brand overhaul, or your product was recently…
How do you know if Facebook is a worthy investment or if you’re getting enough traffic from your recent promotional…
As the former head of marketing for two different tech startups, I learned firsthand that email newsletters can be an…
No matter what industry you work in (or your experience level in that industry), a plain, black-and-white resume written in…
As a social media marketer or someone trying to build your social media presence, you know that it isn’t enough…
Often, social media and SEO conversations happen separately. Social media is meant to build relationships and engage with your audience,…
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow…
It’s estimated that a shocking 60% (or less) of work time is spent productively, according to Atlassian. Time is our…
Staying on top of the latest strategies and trends has been crucial for keeping my knowledge and skills current as…
It’s often challenging to navigate the information overload you experience, thanks to the never-ending updates from social media, news, and…
Okra, an open finance startup, is one of the few Nigerian API services that provides real-time access to financial data.…
Let me tell you the most challenging part of my job. Often, I will delete TikTok and Instagram from my…
Google Ads is the world’s largest PPC advertising platform. If used effectively, you can generate significant profit for companies. But…
My first marketing job was as a contract writer for an agency on the opposite side of the world. This…
Social media has changed considerably since the MySpace days, and it‘s part of a marketer’s job to stay on top…