I’ll admit: It wasn’t until I received a company email signed off with “ad maiora” that I paid attention to…
Like most job seekers, I’ve had to answer the dreaded salary expectation question over email. No matter how many times…
Healthcare businesses use AI and automation to provide a better experience for their customers, patients, and care providers. The healthcare…
In 2023, I decided to run a half marathon. As any long-distance runner would do, I found a training plan…
Last year, I received an email from my “bank” alerting me to suspicious activity on my account. The layout and…
I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand…
Firstmonie, the agency banking arm of First Bank of Nigeria, is the biggest bank-led agency player in the country’s agency…
Roam, a Kenya-based electric vehicle company has raised $24 million in equity and debt to expand local manufacturing capabilities in…
The finance industry lends itself well to AI. The industry manages much data, customer service, and daily trend analysis. One…
While most people are trying to stick to their New Year's resolutions, marketers like myself are strategizing how to set…
Here’s a confession: If someone asked me how I was able to land two of the most exciting full-time marketing…
Welcome to HubSpot's Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the…
Born in the digital age, “Inbound Marketing” is nearing its 20th birthday. HubSpot Co-founder Brian Halligan coined the term in…
A Kenyan high court has unfrozen $3 million belonging to fintech giant Flutterwave and two of its associates, ending a…
Excel is a powerful spreadsheet program from Microsoft that makes it easy to work with numbers and other values. While…
An avalanche of both booked and patient walk-ins is the dream of dental practitioners. But let’s be honest — getting…
Ibrahim Ibitade, the CEO of Leatherback, a cross-border payments startup that operates in seven countries, is ready to move from…
Ibrahim Ibitade, the CEO of Leatherback, a cross-border payments startup that operates in seven countries, is suing Nigeria’s Economic and…
You want to learn about search engine optimization (SEO), but where do you start? You’ve probably heard of a few…
🔥 FLAMING HOT TAKE ALERT: Marketing can drive business goals, but it can’t save a bad product. One financial company…