Craft winning paid search ads in 2024: 4 best practices

1 year ago

Crafting winning ads is crucial for attracting the right audience, enhancing brand visibility and driving business growth in today’s highly…

13 ways SEO and social media teams can work together

1 year ago

Marketing channels and the teams managing them should be constantly collaborating and avoiding operating within silos. But it’s easier said…

Improve your return on ad spend with first-party data by Adobe x Meta

1 year ago

Billions of users log into Meta technologies like Facebook and Instagram every day – an advertiser’s dream. But reaching these…

Bing Webmaster Tools gains new IndexNow Insights & top SEO insights report

1 year ago

Microsoft updated Bing Webmaster Tools with new helpful insights and reports to help you with your site performance within Bing…

TikTok gives users enhanced data control for Digital Markets Act compliance

1 year ago

TikTok launched a new Data Portability API as part of its efforts to comply with the Digital Markets Act, which…

Google releasing massive search quality enhancements in March 2024 core update and multiple spam updates

1 year ago

Google is unleashing multiple measures aimed at improving the quality of its search results beginning today. Google is releasing the…

Google releasing ambitious search quality enhancements in the March 2024 core update and multiple spam updates

1 year ago

Google is unleashing multiple measures aimed at improving the quality of its search results beginning today. Google is releasing the…

Facebook, Instagram and Threads down in ‘global outage’

1 year ago

Facebook, Instagram, and Threads are currently facing a widespread outage, with many users unable to access the platforms globally. Users…

Google investigating error impacting AdMob messages

1 year ago

Google Ads is investigating reports of an issue impacting AdMob. Users experiencing this problem are unable to create and publish…

Google unveils major changes to ensure Digital Markets Act compliance

1 year ago

Google announced several upcoming changes aimed at ensuring compliance with the European Union’s Digital Markets Act (DMA), which is set…

Why information satisfaction is key to Google’s ranking algorithms

1 year ago

Google has been slowly changing how it talks about ranking algorithms. Although Google hasn’t said anything actually new to sharp-eyed…

Google Business Profile websites are now redirected to Google Maps

1 year ago

It took an extra five days but now websites built and hosted on Google Business Profiles are now being redirected…

Repurposing content with AI: Streamlining blog roundups and skyscraper posts

1 year ago

In the old days, humans had to identify sources, summarize the work and search for common meaning. Today, robots do…

The Top 5 B2C Marketing Trends of 2024 [New HubSpot Blog Data + Expert Insights]

1 year ago

In 2024, 43% of B2C marketers plan to increase their marketing budget. The question is: Where is that budget going?…

Bluesky is Now Open to the Public. Should your business be there? [Expert Interview]

1 year ago

Like dozens of other “Twitter killers,” Bluesky has sat in limbo since its launch– thanks mostly to an invite-only policy.…

Google is updating Local Services Ads verification process

1 year ago

Google confirmed it’s updating the verification process for Local Services Ads. The tech giant begun informing advertisers in specific sectors,…

Google must face some advertisers’ antitrust claims, says U.S. judge

1 year ago

Google must face a proposed class action lawsuit from advertisers claiming that it monopolizes the ad exchange market, a U.S. judge…

Threads enables post-scheduling in live API pilot, plans to add analytics capabilities

1 year ago

Threads is testing post-scheduling capabilities as the platform’s API enters its initial phase of live testing. The app also plans…

Google Ads launches new tool that automatically generates performance reports

1 year ago

Search Engine Land » PPC » Google Ads launches new tool that automatically generates performance reports Google Ads launched a…

A/B testing and SEO: How to navigate pitfalls and maximize results

1 year ago

A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an…