Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ll never forget the fir
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“I’m excited but exhausted by so many changes,” Victor Pan wrote in a HubSpot Slack channel just before dropping half a dozen links to the latest AI n
Read MoreOlympic ads don’t make as big a splash as Super Bowl spots, but the Games are still a reliable display of marketing creativity every two years. As th
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Last quarter, newsletter giant The Hustle ran a test that earned 43,876 additional clicks in their emails. Not 44,000 total. 44,000 more. If you’re li
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This week’s Masters in Marketing is near and dear to my heart, if not my taste buds. As a naturalized Chicagoan, it is my duty and honor to introduce
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When I first started my small business, the thought of advertising seemed daunting. With a limited budget, I couldn't fathom spending thousands on TV
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Hohm Energy, the South African solar company that announced a $8 million seed round in February, is currently not operational due to cash flow problem
Read MoreOne of the most underrated skills you can have as a marketer is marketing research — which is great news for this unapologetic cyber sleuth. From bran
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You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mi
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Effective media planning is crucial for any business to succeed today. Media content — images, videos, written content, and podcasts — keeps you top-o
Read MoreOne of my favorite ways to break through writer’s block, whether the assignment is a marketing plan or a short story, is simply reading more examples.
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Sometimes, Excel seems too good to be true. All I have to do is enter a formula, and pretty much anything I'd ever need to do manually can be done aut
Read MoreYour company’s competitive advantage lives or dies by its value proposition. If you can’t clearly distinguish your product or service from your compet
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When it comes to PowerPoint presentation design, there's no shortage of avenues you can take. While all that choice — colors, formats, visuals, fonts
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Mobius Motors, a Kenya-based automaker backed by Playfair Capital, has entered a voluntary liquidation after efforts to rescue the company for nearly
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Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. The best part of my job is being s
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On TikTok, anyone can go viral. You don’t need to be a videographer or social media expert to get traffic to your videos. In fact, the most popular vi
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Understanding your audience is a hard job, but decoding the Gen Z, Gen X, Boomers, and Millennial shopping habits is where the real challenge lies. Al
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Digital marketing quotes are an invaluable source of insight and direction to help you navigate the challenges and opportunities of the digital landsc
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If you‘re a business owner looking to build your start-up from the ground up, you’ve likely read plenty of blogs looking for advice on marketing your
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