Brands and businesses must balance optimizing their online presence through SEO with providing an excellent customer experience. This raises the…
Google’s popular gtag.js library makes collecting data for Google Analytics 4 and Google Ads straightforward. However, it also ties you…
Nigerian fintech company OjirehPrime has changed its name to Pryme to expand to Europe, Central Asia, and the United Kingdom.…
For Lanre*, a Lagos-based businessman, the past month has been a nightmare. Unable to access customer data, which he has…
The best-case scenario is that a cancellation email turns a churned subscriber into a retained customer. But that’s not all…
Google is giving advertisers more control over ad placement within the Search Partner Network. From March 4, advertisers using Performance…
Search Engine Land » PPC » Reminder – Google is enforcing stricter rules for consumer finance ad targeting Google will…
The next phase in ChatGPT’s meteoric rise is the adoption of GPTBot. This new iteration of OpenAI’s technology involves crawling…
BuzzFeed was one of the first major publishers to adopt heavy AI publishing. They drew scrutiny when a litany was…
When I started working from home, I thought work-life balance would come naturally. After all, I have no commute and…
Selecting the right digital marketing agency partner is key for businesses aiming to drive results and scale efficiently. With countless…
Google has removed the option to click “more” or “view all” under the local pack within the Google Search results.…
Microsoft reportedly tried to sell Bing to Apple in 2018 – but failed. The sale was unsuccessful because Apple had…
A new report released this month by Intero Digital (disclosure: I previously worked with Intero), “Revolutionizing Reach: The 2024 Digital…
Generative AI tools like ChatGPT can create content, but it doesn’t always sound natural. The content can come across as…
Videos are likely the most captivating tool to draw in prospects and guide them through the customer journey. For videos…
Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you're…
Dear Sir/Madam: If your inbox is like mine, it’s full of emails that sound like either a nineteenth-century love letter…
It was 13 years ago today that Google launched the Panda update. This algorithm update had a massive and far-reaching…
Google accused the U.S. government of wanting to punish it for being more successful than its competitors. The company made…