As ad costs have exploded in the last year, founders and CMOs are seeking alternatives to paid acquisition. HubSpot recognized the value of organic se
Read MoreSEO has always been an essential part of my work as a content marketer, but I’ll admit that certain parts of keyword research and formatting pos
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Want to launch your own podcast (or a podcast for your company) but don’t know where to start? I’ve put together a podcast launch checklis
Read MoreCreating the best PowerPoint presentation isn’t just about slapping facts and figures together or dazzling with snazzy graphics — it&rsquo
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If you’re like me and waste far too much time on Instagram, you’re well acquainted with the phrase “link in bio.” So why does
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Even the things we love break sometimes. Thanks for your patience while we put the pieces back together. In the meantime, you can… See what̵
Read MoreDo you celebrate International Cat Day, Pizza Day, or Talk Like a Pirate Day? There are so many observance days worldwide that we, as marketers, can u
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As I started taking leadership roles in my career, I thought I had to copy the exceptional leaders I’m inspired by. Over time, I realized that a
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Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business
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Back when I started playing the search engine optimization (SEO) game, keyword stuffing actually worked. Since then, algorithm updates have spared onl
Read MoreDespite working in marketing for over a decade, I’m still puzzled by the idea of product marketing. Whether your business offers a service (say,
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If you write, edit, or manage content for a brand, you likely run into lengthy content discussions over everything from voice to exclamation marks and
Read MoreAm I right in assuming that a significant part of your marketing strategy today is digital? Probably. Consumers and businesses alike are almost always
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Chipper Cash, a pan-African fintech startup, has resumed operations in the US after a two-month pause, and after a restructuring exercise that saw the
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Seamfix, a 17-year-old identity solutions company, has raised $4.5 million in funding from Alitheia IDF, its first institutional investor as it l
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When rumors started swirling about Twitter changing its name to X, I couldn’t believe it at first. But then, in July 2023, as I searched for my
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For the second year running, Francophone fintech Wave is the only African company listed on Y-Combinator’s top 50 earning startups in 2024. The
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Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. If you want to double you
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Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. We are undeniably in the
Read MoreAlmost any business, at a certain point, finds itself in need of external expertise. For some industries, the way to find the right partner is obvious
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