BuuPass, a Kenyan travel booking platform backed by Founders Factory Africa and FrontEnd Ventures, has acquired its Nigeria and South Africa-based com
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Kuda Bank, Moniepoint, OPay and Palmpay have paused account opening for new customers following a directive from the Central Bank of Nigeria after the
Read MoreWelcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In the 5 years I’ve
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PowerPoint presentations can be professional, attractive, and really help your audience remember your message. If you don’t have much experience
Read MoreCellulant, the pan-African payments startup valued at $133 million in 2022, has named new executives three months after the CEO and four other senior
Read MoreThere’s no end to the number of newsletters you can subscribe to. Email marketers have a lot to compete with in their subscribers’ inboxes
Read MoreBesides your content, using one of the best fonts for resumes may help you get a recruiter’s attention. Studies have shown recruiters typic
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Every time I work with a new brand, my first order of business is to conduct a competitive analysis. A competitive analysis report helps me understand
Read MoreWhenever I get asked ‘What makes you unique?’ or ‘What makes you stand out from other candidates?’ in an interview, I use it a
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An about me website is your chance to showcase your personality and credentials in an engaging format. But without strong personal website examples to
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When The Peer, a Nigeria-based API startup, shut down in April, the business still had up to twenty months of runway. The shutdown, which its founders
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These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel. As marketers, it’s important to kn
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I see short-form videos everywhere nowadays. And now, as platforms like TikTok, Instagram Reels, YouTube Shorts, Google, LinkedIn, and Pinterest expan
Read MoreSo, you want to start a website redesign. Maybe you just finished a brand overhaul, or your product was recently updated. Whatever your reason, a rede
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How do you know if Facebook is a worthy investment or if you’re getting enough traffic from your recent promotional campaign? The answer: UTM tr
Read MoreAs the former head of marketing for two different tech startups, I learned firsthand that email newsletters can be an incredibly powerful tool in any
Read MoreNo matter what industry you work in (or your experience level in that industry), a plain, black-and-white resume written in Times New Roman font just
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As a social media marketer or someone trying to build your social media presence, you know that it isn’t enough just to post new content —
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Often, social media and SEO conversations happen separately. Social media is meant to build relationships and engage with your audience, while SEO see
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Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ve tested 100s of
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