It’s estimated that a shocking 60% (or less) of work time is spent productively, according to Atlassian. Time is our scarcest resource, yet we s
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Staying on top of the latest strategies and trends has been crucial for keeping my knowledge and skills current as a digital marketer. Whether it&rsqu
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It’s often challenging to navigate the information overload you experience, thanks to the never-ending updates from social media, news, and emai
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Okra, an open finance startup, is one of the few Nigerian API services that provides real-time access to financial data. The startup has raised a tota
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Let me tell you the most challenging part of my job. Often, I will delete TikTok and Instagram from my phone because I can’t help but waste time
Read MoreGoogle Ads is the world’s largest PPC advertising platform. If used effectively, you can generate significant profit for companies. But wrapping
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My first marketing job was as a contract writer for an agency on the opposite side of the world. This also happened to be my first “real”
Read MoreSocial media has changed considerably since the MySpace days, and it‘s part of a marketer’s job to stay on top of its advancements. You
Read MoreOn-page SEO has the power to bring countless new visitors — and customers — right to your website. Additionally, on-page SEO is also compl
Read MoreMastercard, the second-largest payment network in the world, has partnered with Mono, a Nigerian YC-backed open banking startup, to enable payments di
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It’s 2024, and the highest-ROI marketing channel is still good ol’ social media. Our State of Marketing & Trends Report shows that 43%
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Roam, a Kenyan-based electric mobility company, has secured a partnership with Mogo, an asset financier in East Africa, to boost the adoption of elect
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Sycamore, a Nigerian fintech startup, offers loans for individuals and businesses, including salary and business loans. It also enables users to lend
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When there’s a significant shift in the business landscape or an important win, it’s important to spread the word. A memo is the best way
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WYSIWYG. No, this isn’t another one of those newfangled acronyms the kids are using these days — it’s actually been around for quite
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Founded in 1987 in Austin, Texas, South by Southwest (SXSW) is an annual conference that brings together more than 300,000 professionals in the film,
Read MoreFacebook marketing has become a staple for social media marketers over the last few years, and the credit goes to its massive user base. With over 3.0
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Bamboo is a Tiger Global-backed Nigerian investment startup that enables users to buy and trade US stocks in real-time from their mobile phones or com
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When I used to work at a marketing agency, I would read expert industry blogs, such as HubSpot, Marketing Brew, and Backlinko (to name a few). One of
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Our most recent State of Marketing Report tells us that marketers are pretty confident when deciding where to invest their budget in 2024. We’re
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