Search Engine Land » PPC » Google Ads launches new tool that automatically generates performance reports Google Ads launched a…
A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an…
Performance Max campaigns will be available on Microsoft Advertising globally from March 5. PMax explained. PMax is an automated campaign…
If we’re not already, we will be facing a reckoning in the world of search marketing. Over the last several…
Few marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt. Because…
Search Engine Land’s Periodic Table of SEO Elements is back – and this time it’s interactive. Introduced in 2011 (originally known…
In response to growing demand from consumers and regulators to protect online privacy, in January 2020, Google announced plans to…
Google has rolled out its Ads Editor version 2.6, with eight new features and updates for advertisers to utilize to…
Google advised advertisers to take urgent action by investing in AI as it addressed potential third-party cookie deprecation delays. The…
I recently ordered a swimsuit online to get ready for a beach vacation. Choosing between hundreds of swimsuit styles after…
Google Ads will automatically start pausing ad groups with low activity. From March 11, ads groups created at least 13…
TikTok is providing a roundup of the latest trends gaining traction in the app with a new Trends Digest series.…
When you‘re just getting started with making a website, I know that the process of learning how to use WordPress…
Recent Google scandals have raised concerns about search result fairness, accuracy, transparency and the ethics of big brands’ dominance. This…
Content pillars are foundational to your brand’s content strategy. They are the central themes that drive your messaging and shape…
Google has added new search developer documentation for structured data carousels (beta). The new documentation can be found here and…
Google confirmed that it deliberately withholds channel-specific KPIs for Performance Max campaigns because it could be “misleading.” Some advertisers suspect…
Google confirmed it is testing a new PPC ad format. However, key details such as the official name, functionality, influence…
As of 2023, there are over 26.5 million ecommerce websites around the world. Talk about a competitive industry. It’s hard…
Google Chrome is rolling out updates to make changes and improvements to the search suggestions it shows in the search…