The impact of Google’s Search Generative Experience on ads within Google’s SERPs has been explored in a new study. Research…
In PPC advertising, the skills and knowledge of ad buyers directly impact campaign success and return on investment. So, what…
For years, Google and Bing have dominated paid search. Brands have focused most of their PPC budgets on these two…
Excel charts and graphs are tried-and-true tools for visualizing data clearly and understandably. But for those who are not native…
Spreading Santorum drops on Google In 2012, Spreading Santorum, the page defining “santorum” as a byproduct of anal sex, finally…
Apologizing is hard. Apologizing professionally for a mistake you made at work? Even more challenging. We’ve all had to write…
YouTube Create can be used to edit Shorts or longer videos, add soundtracks, captions, and more, directly from your phone.…
Google is facing a $2.27 billion lawsuit by 32 media groups claiming that the company’s digital advertising practices have led…
Why do you choose to buy products and services from certain brands even when cheaper options exist? It often comes…
Google Analytics 4 introduced a default Google Ads report, now available within your account’s performance reporting section. To access this…
Brands and businesses must balance optimizing their online presence through SEO with providing an excellent customer experience. This raises the…
Google’s popular gtag.js library makes collecting data for Google Analytics 4 and Google Ads straightforward. However, it also ties you…
Nigerian fintech company OjirehPrime has changed its name to Pryme to expand to Europe, Central Asia, and the United Kingdom.…
For Lanre*, a Lagos-based businessman, the past month has been a nightmare. Unable to access customer data, which he has…
The best-case scenario is that a cancellation email turns a churned subscriber into a retained customer. But that’s not all…
Google is giving advertisers more control over ad placement within the Search Partner Network. From March 4, advertisers using Performance…
Search Engine Land » PPC » Reminder – Google is enforcing stricter rules for consumer finance ad targeting Google will…
The next phase in ChatGPT’s meteoric rise is the adoption of GPTBot. This new iteration of OpenAI’s technology involves crawling…
BuzzFeed was one of the first major publishers to adopt heavy AI publishing. They drew scrutiny when a litany was…
When I started working from home, I thought work-life balance would come naturally. After all, I have no commute and…