Marketing

Digital Marketing

Here’s exactly how the HubSpot blog team uses AI

I’m going to be real with you: I’m exhausted. We blinked, and it felt like everything was run by artificial intelligence (AI). I’m being dramatic, of course, but AI is transforming

Content Syndication: What it is & how to do it successfully

Content syndication is the secret to getting your excellent content in front of more people. Instead of posting your content on your site only, content syndication requires repurpo

After turbulent year, Leatherback shifts to enterprise remittance under new leadership

In June, Leatherback, the Nigerian cross-border fintech once mired in fraud investigations, unveiled new executives in posters styled like Marvel character reveals. The flashy anno

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Small Business

UmrahCash is building the “OPay for pilgrims” travelling to Saudi Arabia

Since 2017, at least 10 million Muslims have travelled to Mecca, Saudi Arabia, yearly—except during the pandemic years of 2020 and 2021—to perform Umrah, a voluntary pilgrimage tha

From Moniepoint to Roam: 22 of Africa’s biggest tech rebrands

In the fast-moving world of technology, a company’s name can be both an identity and a promise. But as markets evolve and products shift, many tech companies eventually outgrow the

Day 1-1000: How DoktorConnect is scaling preventative healthcare

Joseph Olowe can tell you the exact moment everything changed. His friend Jim, a software engineer, 42 years old, stepped on something sharp in his office, leaving a small puncture

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Mobile Marketing

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