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Marketing
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July 26, 2024017
Understanding the Impact of Google Consent Mode For Your Business in 2024
In a report from May 2023, Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experienci -
July 26, 2024019
How I Write SMART Goals and Make Them a Reality [+ Free SMART Goal Templates]
When I started my career as a content writer, one of my biggest mistakes was underestimating the importance of systems and frameworks. Despite working -
July 26, 2024018
Target Audience: My Tips for Finding the Perfect Fit [+ 5 Campaign Examples]
Recently, I noticed that every time I Google a product or service I want to buy — let’s say, available apartments for rent — I start getting ads on In -
July 25, 2024038
Disruptive AI Video Trends that are Transforming Marketing in 2024
AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to stay ahead of the competitio -
July 25, 2024047
AI Experiment: Hacking HubSpot Chat to Improve the Customer Experience
We integrated AI into our website chat and our KPIs flew off the charts. Here’s exactly how we did it and what we learned along the way. Key Outcomes: -
July 25, 2024034
The Ultimate Guide to Account-Based Marketing (ABM)
Imagine the world of account-based marketing, where you start the sales process by selling directly to your best-fit, highest-value accounts. No waste -
July 24, 2024036
When UGC Goes Wrong: How Smart Brands React to Controversy [Expert Interviews]
“Everyone has a plan until they get punched in the mouth.” Though Mike Tyson meant that literally, his wise words certainly hold true in marketing. An -
July 24, 2024044
How to Get More Followers on Instagram: 17 Ways to Your First (or Next) 1000
In 2022, I did the impossible — I had an Instagram Reel go viral. So far, it’s generated over 5.5 million views, 173K shares, 99.5k likes, and 14.6 bo -
July 24, 2024036
Social Media Calendar Template: The 10 Best for Marketers [Free Templates]
Have you ever been on a time crunch to create social media content? Most of us have, especially when trying to hop on a trend before it passes. It’s a -
July 23, 2024050
6 Steps to Create an Outstanding Marketing Plan [Free Templates]
Without planning, marketing can get messy. It’s hard to estimate budget for projects, hiring, and outsourcing over the course of a year — especially i
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Digital Marketing
How to Create a Social Media Report [Free Template]
Social media is one of the most powerful channels I’ve used in my marketing career. In fact, it’s one of the channels with the highest ROI this year. I’ve found that creating a soc
3 Ways To Improve Any Ad in Minutes
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Back in 2015, I worked for a medium-sized British softw
The Top Types of AI-Generated Content in Marketing [New Data, Examples & Tips]
Advancements in artificial intelligence have transformed content creation from a tedious chore into a smooth and efficient process. With AI handling many manual tasks, marketers ne
Small Business
A profitable union: How banking agents helped OPay and Moniepoint distribute 17 million cards
Nigerian neobanks and banking agents need each other. The agents are the neobanks’ branches; they open accounts, accept deposits, process withdrawals, and issue cards. In return, t
Food delivery apps are saving $100,000 yearly by choosing cheap communication apps
Margins are slim in the food delivery business. Whether it’s a cloud kitchen like Food Court, a restaurant aggregator platform like Chowdeck, or a restaurant that handles its deliv
Exclusive: How a six-week freeze on customer onboarding slowed card demand for OPay and Moniepoint
In April, Nigeria’s central bank barred fintechs from onboarding new customers for six weeks. In that period, two of Nigeria’s biggest fintechs—Opay and Moniepoint—slowed card dist