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Marketing
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March 21, 2025011
The AIDA Model: A Proven Framework for Converting Strangers Into Customers
As a marketing strategist for over a decade, I've always been fascinated by what makes people click, engage, and ultimately buy. One framework I keep -
March 21, 202509
What Is Demand Generation? Here’s How You Can Create Buzz for Your Offering [FAQs]
If I were to ask 10 different B2B marketers what “demand generation” means, I’d get 10 different answers. Unfortunately, there are a lot of misconcept -
March 20, 2025013
How to Write an Ecommerce Business Plan [Examples & Template]
During the COVID-19 pandemic, like many others, I considered starting a side hustle — an online ecommerce business selling printed stickers. While the -
March 20, 2025014
Best Social Media Marketing Courses to Take Online [Free & Paid]
I love that I can learn any skill, at any time thanks to the internet. As someone who’s worked in content for nearly a decade, I know firsthand how im -
March 20, 2025018
The Top Search Engines Other Than Google [+ Some You Might Not Expect]
Google’s firm grip on the search engine market is both a dream and a nightmare for marketers like me. With nearly 92% of the worldwide search market s -
March 19, 2025018
AI Image Generators: I Tested 12 of the Best. Here’s the Scoop for Marketers.
Fueled by the rise of MySpace and a secret Bollywood fandom, I started teaching myself graphic design as a preteen. But thanks to AI image generators, -
March 19, 2025016
RFP: How to Write a Strong Request for Proposal [Examples & Template]
If I was reading a post about request for proposals (RFP), I’d want to get to the point … and fast. And that’s coming from me, a former marketing cons -
March 19, 2025012
Why Your Business Needs Customer Journey Analytics
Customers don't just mindlessly purchase products or services. It's through customer journey analytics that marketers can understand their journey fro -
March 18, 2025022
How to Create Inclusive Case Studies That Convert, According to an Inclusive Marketing Consultant
Do this to increase customer acquisition for people from underrepresented and underserved communities The other day, my parents went to my uncle's hou -
March 18, 2025023
13 YouTube Description Templates That Have Helped Our Videos Go Viral [+ Examples]
With 2.5 billion active users, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your YouTube description
Popular Videos
Digital Marketing
How Levelset scaled to $25M ARR, then sold for $500M
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for e
How to Start a Blog and Write Engaging Posts [+ Free Templates]
Industry experts and thought leaders use blogs to share their knowledge with interested parties like you. And, if the post was written well, chances are you came away with helpful
Goodbye TikTok: Everything Marketers Should Know About TikTok’s Exit From Social Media
The dreaded day of mourning that every marketer (and if not every single one, then likely 95% of ‘em) hoped, prayed, and wished wouldn’t come, well, actually did. Unfortunately, on
Small Business
Nigeria records largest global drop in cash usage as digital payments surge
Nigeria recorded the steepest decline in cash transactions to surpass six cash-reliant economies in the past decade thanks to the rapid adoption of digital payments and rising fint
“Transfers will be the future”: GTCO’s HabariPay expands fintech push with new licences
When fintechs like Paystack and Flutterwave gained prominence between 2016 and 2019 to disrupt Nigeria’s financial sector, traditional banks had to innovate—or risk falling behind.
Turaco’s bet on M-KOPA’s smartphones expands insurance reach to over 1 million customers
Turaco, a Kenyan insurtech company, has spent six years disrupting the underpenetrated insurance market with less than $2 premiums. However, its latest partnership with M-KOPA–a pa