SEO

Digital Marketing

Goodbye TikTok: Everything Marketers Should Know About TikTok’s Exit From Social Media

The dreaded day of mourning that every marketer (and if not every single one, then likely 95% of ‘em) hoped, prayed, and wished wouldn’t come, well, actually did. Unfortunately, on

The HubSpot Blog’s Marketing Leadership Report: How 720+ Brand Leaders Will Get Ahead in 2025 [+ How to Join Them]

2025 is likely going to be the most interesting year thus far for marketing leadership. In the past year alone, you've had to navigate the rise of AI, changing consumer trends, and

How to Use the Weighted Average Formula in Excel

If someone asks me to find the average of five values — 1, 4, 7, 8, and 10 — the equation is easy. I add up all five values and divide this by the total number of values. It looks

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Small Business

Safaricom, Kenyan commercial banks propose Pesalink for national payments overhaul 

Safaricom and the Kenya Bankers Association (KBA) have proposed that Pesalink become the preferred next-generation fast payment system (FPS) in Kenya, arguing for an industry-led s

Moniepoint mirrors Jack-Dorsey’s Square with new POS

Moniepoint is testing an all-in-one point-of-sale (POS) terminal that combines payment processing, inventory management, and transaction reconciliation. The product is a result of

Moniepoint, OPay, PalmPay responded to 2024 ban with better data collection and compliance

In 2024, Nigerian fintechs faced significant regulatory pressure, including fines and a six-week ban on onboarding new users due to compliance issues with anti-money laundering (AM

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Mobile Marketing

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