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Digital Marketing
The Ultimate Guide to Event Marketing for Business in 2025
At the start of the COVID-19 lockdown, my previous employer was just weeks away from its annual conference, and our event marketing efforts were in full swing. After a year of prom
Kenyan parliament pushes for Safaricom, M-PESA split
Kenyan lawmakers have revived the 2022 Information and Communications (Amendment) Bill, which seeks to split Safaricom, the country’s biggest telco from M-PESA its mobile money uni
How the HubSpot Blog Built a Freelance Writing Program That Actually Makes Great Content
When I started working with freelancers, I’d experience a sinking feeling when a first draft hit my inbox. Would this piece be any good? Or, would I be rewriting an entire article
Small Business
Okra joins local cloud providers providing affordable alternatives to AWS and Azure
Okra, an open-banking startup in Nigeria, has launched Nebula, a cloud infrastructure product. It joins a growing list of homegrown cloud providers like Nobus and Layer3 that marke
Uber-backed Moove takes its search for profitability to America
Moove, the Uber-backed Nigerian startup that finances vehicles for ride-hailing companies, is expanding operations to the U.S. Since August, the company has listed vacancies for ro
Kenyan e-commerce startup Chpter raises $1.2 million in pre-seed round
Chpter was accepted into two accelerator programs before closing this pre-seed deal. Chpter, a Kenyan e-commerce startup launched by co-founders of YC-backed Marketforce, has rais