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SEO
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May 19, 2025022
How to Show Star Ratings in Google Search Using Review Schema Markup
How to Show Star Ratings in Google Search Using Review Schema Markup Ever wondered how some websites get those shiny yellow stars and extra review det -
May 13, 2025040
How to Add Organization Schema and Strengthen Your Brand’s Search Presence
How to Add Organization Schema and Strengthen Your Brand’s Search Presence If you’re looking to improve your site’s SEO with minimal effort, learning -
May 9, 2025035
How to Add VideoObject Schema Markup to Boost Video SEO
VideoObject is a type of structured data defined by Schema.org that provides search engines with detailed metadata about a video on your webpage. Know -
May 5, 2025051
From Cautious to Confident: How SEO Copywriters Can Make AI Work for Them
At a recent networking event, a writer with 25 years of experience shared that her boss fired her and replaced her with ChatGPT. He believed AI could -
April 26, 2025063
Subdomains vs. Subdirectories: Understanding Their SEO Impact & Which to Use
Subdomains vs. Subdirectories: Understanding Their SEO Impact & Which to Use When it comes to setting up a website, one small decision can have a -
April 25, 2025070
How to Find Orphan Pages and What to Do With Them
How to Find Orphan Pages and What to Do With Them Not every page on your website is easy to find or access—some can actually be hidden away with no in -
April 18, 2025074
Why Competitor Reviews Are an Untapped SEO Writing Goldmine
Want to supercharge your content strategy? Stop overlooking your competitors’ reviews—they’re a goldmine hiding in plain sight. What Competitor Review -
April 17, 2025088
The History of Search Engines: From Infoseek to AI
I had the pleasure of speaking at the West Linn Historical Society’s Ignite event, where I shared a whirlwind tour through the last 30 years of search -
April 17, 2025073
How GenAI Supercharges Content Collaboration and Breaks Down Silos
What if your AI tools could do more than write content—what if they could blast through team silos? That’s precisely the benefit Harvard Business Scho -
April 11, 2025097
Content Pillars 101: A How-To Guide for Beginners
Content Pillars 101: A How-To Guide for Beginners Have you ever written blog posts for your website and found yourself asking, “ Why isn’t any of this
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Digital Marketing
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Small Business
Kenyan BNPL startup Watu profits drop 85% to $1.2 million as loan defaults rise
Watu Holdings, a Kenyan buy-now-pay-later startup, reported a sharp 85% drop in profit to $1.2 million (KES157 million) in 2024, according to disclosures by Car & General, whic
Day 1–1000: How Sycamore founders built the fintech from a living room
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MTN enters payments market with MoMo Pay targeting cash-heavy informal sector
MTN South Africa has entered the competitive payments market with MoMo Pay, a low-cost digital payment platform designed for informal merchants. Over 95% of transactions in South A