Advertising

Online advertising: All you need to know

Millions of businesses worldwide invest billions in paid ads each year to put themselves in front of as many people…

1 week ago

28 free advertising tips for your small, large, or local business

When I first started my small business, advertising seemed daunting. With a limited budget, I couldn't fathom spending thousands on…

1 month ago

9 Advertising Trends to Watch in 2025 [New Data + Expert Insights]

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends.…

4 months ago

Can’t Afford a Super Bowl Ad? Try These Marketing Alternatives Instead [Examples & Expert Tips]

The Kansas City Chiefs and Philadelphia Eagles face off on February 9, 2025 (6:30 p.m. ET on Fox, if it’s…

4 months ago

How Much Does a Super Bowl Ad Cost [& Does It Get ROI]? A Data-Backed Deep Dive

Whether you’re a diehard Super Bowl fan or, like me, prefer watching superb owls, you gotta admit: Super Bowl commercials…

4 months ago

How Consumers Responded to Black Friday Campaigns in 2024 [+ Holiday Marketing Tips]

I’m much more the “spend Black Friday at home in my pajamas” type, but I have a few family members…

6 months ago

The Ultimate Guide to Advertising in 2025

We’re surrounded by ads all day, every day, but how often does one end up living rent-free in your head?…

7 months ago

3 Point-of-Need Advertising Opportunities — and How to Tap Into Them

Are you hoping to bypass overcrowded channels and engage your audience at the perfect moment? If your answer is yes,…

9 months ago

The 24 Most Creative Ad Campaigns in History (Plus, Why I Love Them)

Team black or team green? Earlier this year, HBO launched an incredibly moving ad for the new season of its…

9 months ago

32 Free Advertising Tips for Your Small, Large, or Local Business

When I first started my small business, the thought of advertising seemed daunting. With a limited budget, I couldn't fathom…

10 months ago

Microsoft Ads expands Copilot to more advertisers

Microsoft Ads expanded its Copilot trial to a larger set of advertisers. The company confirmed to Search Engine Land that…

1 year ago

Microsoft unveils new tool to make cross-border advertising easier

Microsoft announced a new feature to simplify cross-border advertising for retailers. The tech giant’s latest tool, Feed Labels, is set…

1 year ago

Craft winning paid search ads in 2024: 4 best practices

Crafting winning ads is crucial for attracting the right audience, enhancing brand visibility and driving business growth in today’s highly…

1 year ago

Microsoft Advertising launches Performance Max campaigns globally

Performance Max campaigns will be available on Microsoft Advertising globally from March 5. PMax explained. PMax is an automated campaign…

1 year ago

Google’s Head of Technology Platforms On How First-Party Data & AI Will Transform The Ad Industry — For The Better

Welcome to HubSpot's Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the…

1 year ago