Analytics & conversion

The cutting-edge AI strategies you need for landing page success by Cynthia Ramsaran

Marketers are leaving money on the table by focusing only on optimizing campaigns, not customer experiences. A campaign that leads…

9 months ago

Improve your return on ad spend with first-party data by Adobe x Meta

Billions of users log into Meta technologies like Facebook and Instagram every day – an advertiser’s dream. But reaching these…

9 months ago

WalkerOS: A data collection alternative to gtag.js

Google’s popular gtag.js library makes collecting data for Google Analytics 4 and Google Ads straightforward. However, it also ties you…

9 months ago