Marketers are leaving money on the table by focusing only on optimizing campaigns, not customer experiences. A campaign that leads to a customized/opt
Read MoreBillions of users log into Meta technologies like Facebook and Instagram every day – an advertiser’s dream. But reaching these users with
Read MoreGoogle’s popular gtag.js library makes collecting data for Google Analytics 4 and Google Ads straightforward. However, it also ties you into Goo
Read MoreData has become the driving force behind financial resilience and success, giving marketers the challenge of navigating rising CPCs and automation. Th
Read MoreMeasuring content performance in the ever-evolving world of digital marketing is a critical factor for success. Beyond the familiar metrics that have
Read MoreDigital platforms that focus on conversation provide a unique extension to performance campaigns. Because they are more trusted and authentic, convers
Read MoreAmid the popularity of generative AI tools, spreadsheets are still essential tools for marketing analytics. When it comes to organizing, cleaning, and
Read MoreMarketing is changing fast: AI is an exciting new tool, but many marketers are struggling to track assets and performance. At the same time, privacy l
Read MoreEmail marketing remains one of the most effective channels for engaging your audience and driving conversions. But breaking through crowded inboxes is
Read MoreIn this webinar, learn how your marketing stack enables always-on customer experiences. Cynthia Ramsaran on November 29, 2023 at 6:31 pm | Reading tim
Read MoreMore frequently than not, B2B commerce buyers are vetting sellers based not only on product specifications, pricing, and other traditional factors but
Read MoreImagine walking into a hotel room and discovering a personalized note next to a plate of your favorite food. Opening the note reveals information abou
Read MoreMore frequently than not, B2B buyers are vetting sellers based not only on product specifications, pricing and other traditional factors but on the di
Read MoreAttracting good traffic to your website and related properties is a great achievement in SEO. Pat yourself on the back for being good enough at keywor
Read MoreIn this webinar, get the answers to questions marketers are eager to ask. Cynthia Ramsaran on November 14, 2023 at 4:15 pm | Reading time: 1 minute Ge
Read More