She asked me to give her a symptom, something ordinary and real. I mentioned a small issue that had lingered…
Building a business has never been easier, but the landscape is also more competitive. The difference between success and failure…
Email subject lines determine whether your carefully crafted campaigns ever see the light of day — yet most marketers still…
TL;DR: Enterprise generative AI tools are advanced software platforms designed to automate and enhance marketing, sales, and customer service at…
A few months back, I was having a bit of a professional identity crisis. And it’s all thanks to answer…
TL;DR: Machine learning in email marketing uses algorithms to personalize content, optimize send times, and predict customer behavior — driving…
I’m going to be real with you: I’m exhausted. We blinked, and it felt like everything was run by artificial…
AI usage is on the rise, especially in marketing. Data from HubSpot’s AI Trends in Marketing report showed that 74%…
Email marketing analytics have evolved far beyond open rates and click-throughs. Today’s AI-powered analytics can predict which subscribers are most…
In crowded Lagos neighbourhoods, small shops stocked with soft drinks, instant noodles, and toiletries are where most Nigerians shop. But…
The beauty of freelancing for most of my decade-long career is that I’ve worked on both sides of the B2B…
My graphic design journey started on Fiverr. I used to sell banners and background removal services for $5. I am…
I remember when ChatGPT first launched. The entire marketing community was split on whether they should use AI chatbots or…
Assistive technology in Africa has long been expensive, hard to maintain, and poorly suited to local needs. Screen readers can…
Given how logos are such an essential part of brand identity, I was skeptical of using AI logo generators. A…
Every Thursday, Delve Into AI will provide nuanced insights on how the continent’s AI trajectory is shaping up. In this…
As the founder of AI newsletter Mindstream, I'm constantly thinking about scale, especially when it comes to content. For me,…
Let‘s be honest: if you’re running a business focused on AI tools and you‘re not using AI to grow that…
Honestly, I used to be an AI critic. When ChatGPT first came out, I tried a bunch of ChatGPT prompts.…
Keeping up with the best AI SEO tools can feel like a full-time job. While we all know that tools…