Artificial Intelligence

Stumped by AI in Public Relations? Here Are 6 Ways It Can Boost Your Strategy

I know. “AI public relations” (PR) kind of sounds like an oxymoron. Public relations is about shaping and sharing your…

1 year ago

The Best AI Recruiting Tools in 2024

Recruiters and HR professionals have a lot on their plate. From time-consuming customer screening to scheduling interviews and predicting success,…

1 year ago

Why AI Isn’t Replacing Marketers (Or Search Engines) According to Jasper’s Former Head of Enterprise Marketing

If you asked whether technology could replace marketing a few decades ago, most would look at you like you hit…

1 year ago

AI in Content Marketing: How Creators and Marketers are Using It in 2024 [Data]

The wild ride of AI is still on, and industries across the globe are riding it for growth. But concerns…

1 year ago

The State of Generative AI & How It Will Revolutionize Marketing [New Data + Expert Insights]

A writer at heart, Meghan Keaney Anderson has centered her career around content creation. So, when pivoting her career into…

1 year ago

New Marketing Jobs That Focus on AI [Data + Examples]

Marketing is undergoing some major changes at the hands of AI. When I last looked for a full-time content writing…

1 year ago

7 Ways to Use AI for A/B Testing: An In-Depth Guide [+ Expert Tips]

Experimentation is central to making evidence-based decisions, and this is where A/B testing has always shined. But with the advent…

1 year ago

How to Use AI for Technical SEO, Straight from HubSpot’s Tech SEO Team

HubSpot’s 2024 State of Marketing Report found that marketers save around 2.5 hours per day with AI. Further, 60% of…

1 year ago

What Jobs Will AI Replace & Which Are Safe in 2024 [+ Data]

Is AI taking over jobs in 2024? A quarter of workers are worried it is. There’s even a website called…

1 year ago

AI Email Marketing: How to Use It Effectively [Research + Tools]

Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether…

1 year ago

The Top 4 Roadblocks to Your Team’s Productivity and How AI Can Solve Them, According to Asana’s Head of Corporate Marketing

You open your computer on a Monday morning, and you have a few Slack messages about a campaign you're launching…

1 year ago

8 Best AI Video Editing Tools to Use in 2024

I've been editing videos for almost a decade, both professionally and for my passion projects. So, believe me when I…

1 year ago

How to Write Content that Generative AI Search Engines Will Cite, According to Experts

There’s no doubt that in the last few months, you’ve run into Google’s new AI search tool. Often, the tool…

1 year ago

Generative AI in Marketing: How It Fits Into Your Strategy, According to Jasper’s Head of Enterprise Marketing

In a Mint Mobile commercial, Ryan Reynolds reads from a script written entirely by ChatGPT. His prompt was simple (include…

1 year ago

How Search AI Will Revolutionize the Future of SEO, According to HubSpot’s SVP of Marketing

Let's be honest: SEO is going to be disrupted by AI. Plain and simple. AI platforms and search features have…

1 year ago

23 ChatGPT Prompts Marketers Should Use

ChatGPT is generating a lot of buzz in the marketing industry, and if you‘re a marketer, you’re probably wondering how…

1 year ago

AI Media Planning: 6 Expert Tactics You Can’t Ignore

It may sound weird, but I can’t think of AI media planning without thinking of the 1999 Robin Williams movie…

1 year ago

The Best AI Search Engines to Try in 2024

Like most of you, I have fallen down countless rabbit holes in Google searches. “How to make a latte?” turns…

1 year ago

I Tried 5 AI Logo Generators. Here’s My Favorite

Welcome to “I Tried…,” the series where I try different marketing tools and strategies so you don't have to. In…

1 year ago

AI Experiment: Hacking HubSpot Chat to Improve the Customer Experience

We integrated AI into our website chat and our KPIs flew off the charts. Here’s exactly how we did it…

1 year ago