Often, social media and SEO conversations happen separately. Social media is meant to build relationships and engage with your audience,…
Google Ads is the world’s largest PPC advertising platform. If used effectively, you can generate significant profit for companies. But…
Given Google’s expansive reach, with somewhere with over 8.5 billion searches per day, chances are you’ve seen (and probably clicked…
Performance Max campaigns have become incredibly popular among PPC advertisers due to their automation and simplicity. However, one consistent pain…
Investing time and effort into crafting PPC ad copy that effectively reaches and resonates with your target audience is essential.…
Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns…
Trends and hurdles are already taking shape for all PPC marketers in 2024. Changes in the privacy and data landscapes…
Google Ads started limiting country-level location exclusion to 120 entities. Moving forward, advertisers will receive a warning notification if the…
Google launched a new measurement tool for advertisers in anticipation of its plan to phase out third-party cookies later this…
Many nonprofits enjoy a spike in donations at the end of the year. And so, they focus their digital marketing…
Crafting winning ads is crucial for attracting the right audience, enhancing brand visibility and driving business growth in today’s highly…
Google Ads is investigating reports of an issue impacting AdMob. Users experiencing this problem are unable to create and publish…
Google confirmed it’s updating the verification process for Local Services Ads. The tech giant begun informing advertisers in specific sectors,…
Google must face a proposed class action lawsuit from advertisers claiming that it monopolizes the ad exchange market, a U.S. judge…
Search Engine Land » PPC » Google Ads launches new tool that automatically generates performance reports Google Ads launched a…
Google has rolled out its Ads Editor version 2.6, with eight new features and updates for advertisers to utilize to…
Google advised advertisers to take urgent action by investing in AI as it addressed potential third-party cookie deprecation delays. The…
Google Ads will automatically start pausing ad groups with low activity. From March 11, ads groups created at least 13…
Google confirmed that it deliberately withholds channel-specific KPIs for Performance Max campaigns because it could be “misleading.” Some advertisers suspect…
The impact of Google’s Search Generative Experience on ads within Google’s SERPs has been explored in a new study. Research…