As a marketer, I’ve learned firsthand that developing a marketing budget is a critical component of any marketing strategy. Unfortunately,…
The words “marketing budget” are enough to stress out every marketing leader. Every dollar has to earn its place. That’s…
I recently watched a TikTok clip of a CEO explaining how, when businesses face tough times, marketing is often the…
Software subscriptions. Office rent. Employee benefits. Is your business money vanishing into thin air? A business budget template puts you…
A whopping 60% of marketers feel that the way they spend their budget — and the ROI it produces —…
A whopping 60% of marketers feel that the way they spend their budget — and the ROI it produces —…
As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one…
The year I turned 30, I started a new job. The role was a management position and carried strategic responsibility…
Here’s a real story. Upon writing this piece, I tried to set up a PPC campaign on a whim with…
I work in and around SEO on a daily basis. And although I’m on the content creation side of things,…
Securing approval for a marketing budget is often tough, especially in times of economic uncertainty. I haven’t been there myself,…
Business budgets are a source of truth for your income and expenses. That includes all the money you spend —…
The first time I was assigned to write a budget proposal, I stared anxiously at a blank spreadsheet, wondering where…
Our most recent State of Marketing Report tells us that marketers are pretty confident when deciding where to invest their…