As a content marketer and general marketing enthusiast, I’ve read countless physical books on digital marketing. Unfortunately, physically printed digital…
As a marketing strategist for over a decade, I've always been fascinated by what makes people click, engage, and ultimately…
Running content strategy for B2B SaaS companies taught me that a digital marketing strategy for startups can’t just copy enterprise…
From short-form videos to SEO to influencer marketing, today's marketers have more marketing channels to choose from than ever before.…
For most of us, digital forms a significant part of our overall marketing strategies. Consumers and businesses alike are almost…
Being a marketer in today’s landscape is equal parts exciting and terrifying, am I right? But a marketing audit has…
As a marketing consultant, I work on client accounts and ensure their marketing is working (i.e., making money for the…
If, like me, you’ve worked in marketing for a long time, then the four Ps of marketing might seem like…
During the last 15 years I’ve worked at a few companies, and looking back, most of them relied on tried-and-tested…
Consumers increasingly care about sustainability, and sustainable marketing practices are your vehicle for connection. Consumers value sustainability so much they’re…
Long before ChatGPT, I worked with clients who used AI and machine learning to speed up data analysis at scale.…
As a marketer who's been in the business, I've noticed something interesting: when people think of "marketing," they often picture…
I still remember the early days of the internet and how exciting (and expensive!) it was to use. As it…
Back in business school, consumer behavior was my favorite marketing class. I loved learning about the psychology of marketing and…
Marketing is a wild ride – trends flip overnight, and it’s a constant game of catch-up. In 2025 , it’s…
When we hear the word “organic,” we usually think natural, pure, and unaltered. A delicious juice, perhaps. Well, the same…
If you’re anything like me, you probably wish you had more time and resources to get through your work, ponder…
Keywords, SEO, Blogging — the list of tactics marketing soothsayers have declared dead is long and not exactly accurate. But…
2024 was a year to remember. For one, there were enormous strides in AI that resulted in massive shifts across…
I don’t know about you, but the fact that we’re a quarter into this century is blowing this marketer’s mind…