In business, to waste time is to waste money so you need a strategy that is efficient and the best…
Chief Financial Officers (CFOs) are wired to want proof, not promises. While we marketers light up at impressions, and engagement…
When life gives you lemons, make lemonade. Right? There’s a lot to glean from turbulent times like the 2008 recession…
Every summer, a familiar shift hits marketing teams. Engagement cools, inboxes slow, and campaign results taper off just as internal…
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented…
I know I’m in the minority, but the second September hits, I want to break out the Christmas tree, play…
Personalized experiences are becoming increasingly important to customers — and marketers are listening. Just look at Imañya James, a product…
I’ve fundraised $725,000 in one year for a local charitable foundation, and its social media strategy played a big part…
Throughout my marketing career, I’ve worked with a handful of small businesses and startups — each one scrappy, fast-moving, and…
As a marketer, I know that a marketing strategy is essential to nurture future clients, improve my business’s bottom line,…
As a content marketer and general marketing enthusiast, I’ve read countless physical books on digital marketing. Unfortunately, physically printed digital…
As a marketing strategist for over a decade, I've always been fascinated by what makes people click, engage, and ultimately…
Running content strategy for B2B SaaS companies taught me that a digital marketing strategy for startups can’t just copy enterprise…
From short-form videos to SEO to influencer marketing, today's marketers have more marketing channels to choose from than ever before.…
For most of us, digital forms a significant part of our overall marketing strategies. Consumers and businesses alike are almost…
Being a marketer in today’s landscape is equal parts exciting and terrifying, am I right? But a marketing audit has…
As a marketing consultant, I work on client accounts and ensure their marketing is working (i.e., making money for the…
If, like me, you’ve worked in marketing for a long time, then the four Ps of marketing might seem like…
During the last 15 years I’ve worked at a few companies, and looking back, most of them relied on tried-and-tested…
Consumers increasingly care about sustainability, and sustainable marketing practices are your vehicle for connection. Consumers value sustainability so much they’re…