Want to know what‘s really working in AI marketing right now? I’ve been tracking the real impact of AI across…
Long before ChatGPT, I worked with clients who used AI and machine learning to speed up data analysis at scale.…
As an ‘external’ marketer, I have to say that I hadn’t given much thought to internal marketing until I started…
To effectively lead a marketing team, you have to know what you’re working towards. Whether your focus is to increase…
You know how I know I’m in the right field? While most people are excited about holiday decorations, foods, music,…
When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always…
I cringe whenever I look at how many unopened emails live in my work inbox. I’m lucky if I open…
I‘ll be honest: I don’t know anything about an “AI target audience” or finding an audience via AI. However, I…
When I first heard I had to write about D2C marketing, I did what many professionals do when presented with…
If you’ve followed the news or opened X this fall, you’ve probably seen Polymarket. It’s that prediction market for politics…
The prevalence of artificial intelligence (AI) has many concerned about job security. AI writing, AI images, AI videos — while…
If you’d asked me early in my career to define what marketing is, I would have no doubts. “Marketing is…
Price, shipping, and reviews are all factors I consider when making a purchase. But there’s another factor that can tip…
Tackling marketing without a solid plan is like putting together a puzzle without all the pieces — I know this…
We marketers know that creating a marketing strategy is essential to effectively nurture our customers, improve our business’s bottom line,…
On my fridge, I’ve got a magnet my parents gave me that says, "Hold on… Let me overthink this." So…
Do you take a good, hard look at your team's marketing strategy every year? You should. Without an annual marketing…
One of my favorite ways to break through writer’s block, whether the assignment is a marketing plan or a short…
Without planning, marketing can get messy. It’s hard to estimate budget for projects, hiring, and outsourcing over the course of…
Welcome to HubSpot's Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the…