Every summer, a familiar shift hits marketing teams. Engagement cools, inboxes slow, and campaign results taper off just as internal…
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented…
I know I’m in the minority, but the second September hits, I want to break out the Christmas tree, play…
Personalized experiences are becoming increasingly important to customers — and marketers are listening. Just look at Imañya James, a product…
I’ve fundraised $725,000 in one year for a local charitable foundation, and its social media strategy played a big part…
Throughout my marketing career, I’ve worked with a handful of small businesses and startups — each one scrappy, fast-moving, and…
As a marketer, I know that a marketing strategy is essential to nurture future clients, improve my business’s bottom line,…
As a content marketer and general marketing enthusiast, I’ve read countless physical books on digital marketing. Unfortunately, physically printed digital…
As a marketing strategist for over a decade, I've always been fascinated by what makes people click, engage, and ultimately…
Running content strategy for B2B SaaS companies taught me that a digital marketing strategy for startups can’t just copy enterprise…
From short-form videos to SEO to influencer marketing, today's marketers have more marketing channels to choose from than ever before.…
For most of us, digital forms a significant part of our overall marketing strategies. Consumers and businesses alike are almost…
Being a marketer in today’s landscape is equal parts exciting and terrifying, am I right? But a marketing audit has…
As a marketing consultant, I work on client accounts and ensure their marketing is working (i.e., making money for the…
If, like me, you’ve worked in marketing for a long time, then the four Ps of marketing might seem like…
During the last 15 years I’ve worked at a few companies, and looking back, most of them relied on tried-and-tested…
Consumers increasingly care about sustainability, and sustainable marketing practices are your vehicle for connection. Consumers value sustainability so much they’re…
Long before ChatGPT, I worked with clients who used AI and machine learning to speed up data analysis at scale.…
As a marketer who's been in the business, I've noticed something interesting: when people think of "marketing," they often picture…
I still remember the early days of the internet and how exciting (and expensive!) it was to use. As it…