With a ranking as one of the top ten most popular sites on the internet, Reddit is undoubtedly an intriguing…
In the world of search engine marketing (SEM), I’m seeing a growing number of marketers turn to PPC campaigns. That’s…
TikTok rolled out a new feature called Creator Search Insights, allowing creators to track trending search terms on the platform.…
The U.S. House of Representatives approved a bill requiring ByteDance, the owner of TikTok, to sell the platform or else…
Performance Max campaigns have become incredibly popular among PPC advertisers due to their automation and simplicity. However, one consistent pain…
Meta announced a string of updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions,…
YouTube announced a series of updates aimed at simplifying content management and monitoring for creators. These updates include: Notifying creators…
TikTok updated its Effect Creator Rewards program to improve monetization opportunities for current members and expand access to creators in…
Google announced a range of new advertising tools and solutions for mobile app developers at the Games 2024 Developer Summit,…
TikTok is reportedly developing a new still image app to compete with Instagram. Eagle-eyed observers have spotted new references to…
Microsoft Advertising launched a new tool called Insights Navigator, designed to provide faster, easier access to key data insights and…
Apple is reportedly piloting a new smart tool that uses AI to buy ads on its App Store. Similar to…
Investing time and effort into crafting PPC ad copy that effectively reaches and resonates with your target audience is essential.…
Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns…
Microsoft Ads expanded its Copilot trial to a larger set of advertisers. The company confirmed to Search Engine Land that…
Joe Biden said he would sign legislation banning TikTok in the U.S. The House of Representatives will vote this week…
Hundreds of major brands unknowingly have their ads served on Made for Advertising (MFA) websites. Ads are being placed on…
Google Marketing Platform rolled out a new API, giving organizational administrators enhanced capabilities. Now, administrators can: Upgrade or downgrade properties…
TikTok accused U.S. Senators of staging a “predetermined” vote to ban the platform in the United States. Next week, the…
Reddit is piloting a free suite of tools designed to help businesses improve their engagement with consumers. The new feature,…