Social media has changed considerably since the MySpace days, and it‘s part of a marketer’s job to stay on top…
Engagement on social media is like mingling at a party. There could be tons of people in the room (read:…
I mourned a little the day Duo, Duolingo’s mascot, died. And, I rejoiced when the company brought him back, saying…
To industry outsiders, social media management is a fun and carefree job, but those of us who have had boots…
I spend an embarrassing amount of time on Reddit. As a content strategist for B2B SaaS companies, Reddit marketing should…
I love that I can learn any skill, at any time thanks to the internet. As someone who’s worked in…
Whether you’re a new or seasoned social media manager, managing a brand’s social presence can be overwhelming. After all, you’re…
Despite TikTok’s uncertain future and mysterious algorithm, there’s a lot of data about the platform and its users that marketers…
Reddit has evolved from its 2005 origins into a digital powerhouse, proving itself as an invaluable territory for marketers. While…
Social media is one of the most powerful marketing channels I’ve used in my career. In fact, in recent years,…
I’ve tried and tried, but I can’t crack the TikTok algorithm. Friends and peers regularly ask for advice on how…
I’m not sure which social platform is winning the algorithmic gymnastics competition this year. Is it Instagram? Maybe TikTok? Either…
Like it or not, social media is ingrained in our everyday lives. People use it to share their happy moments…
Whenever I think about social video platforms, the first ones that come to mind are YouTube and TikTok, but those…
To be candid, I have a love-hate relationship with social media . Sometimes, I’m annoyed at how exciting those “likes”…
Marketing is all about meeting people where they are — and more often than not, they're on social media. For…
Growing a following on TikTok can feel daunting. Trust me, I know. I first created a TikTok to promote my…
I was one of those Zillennials who avoided getting started on TikTok for as long as possible. It’s not that…
On TikTok, anyone can go viral. You don’t need to be a videographer or social media expert to get traffic…
Social media is one of the most powerful channels I’ve used in my marketing career. In fact, it’s one of…