Social Media Marketing

8 Noteworthy Examples of Corporate Social Media Policies

Like it or not, social media is ingrained in our everyday lives. People use it to share their happy moments…

14 hours ago

The Best Social Media Platforms for Video Content in 2024 [Consumer Data]

Whenever I think about social video platforms, the first ones that come to mind are YouTube and TikTok, but those…

2 months ago

What Channels See The Most Social Media ROI? [New Data To Inspire Your Strategy]

To be candid, I have a love-hate relationship with social media . Sometimes, I’m annoyed at how exciting those “likes”…

2 months ago

How (& Where) Consumers Discover Products on Social Media [New Data]

Marketing is all about meeting people where they are — and more often than not, they're on social media. For…

2 months ago

How to Grow Your TikTok Following [Expert Insights + Data]

Growing a following on TikTok can feel daunting. Trust me, I know. I first created a TikTok to promote my…

2 months ago

How to Use TikTok: A Step-by-Step Guide

I was one of those Zillennials who avoided getting started on TikTok for as long as possible. It’s not that…

3 months ago

13 Best TikTok Tips & Tricks in 2024, According to HubSpot’s Social Team + Marketer Data

On TikTok, anyone can go viral. You don’t need to be a videographer or social media expert to get traffic…

3 months ago

How to Create a Social Media Report [Free Template]

Social media is one of the most powerful channels I’ve used in my marketing career. In fact, it’s one of…

4 months ago

Social Media’s Role in Reshaping Online Shopping, According to Retailers

Social buying. Everyone and their mama is doing it — or maybe it‘s just me and my family. I’m consistently…

6 months ago

290+ Social Media Holidays for Your 2024 Content Calendar [+Template]

Do you celebrate International Cat Day, Pizza Day, or Talk Like a Pirate Day? There are so many observance days…

6 months ago

Which Social Media Channels are Gaining and Losing Steam in 2024? [New Consumer and Platform Data]

These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel.…

7 months ago

The Future of Social Media [Research]: What Marketers Need to Know

Social media has changed considerably since the MySpace days, and it‘s part of a marketer’s job to stay on top…

7 months ago

The Most Effective Types of Content on Social Media in 2024 [New Data]

It’s 2024, and the highest-ROI marketing channel is still good ol’ social media. Our State of Marketing & Trends Report…

7 months ago

The 7 Types of Social Media and Pros & Cons of Each (Research)

When it comes to social media, I‘m quite the expert. I had to tireless scrub through social media for potential…

8 months ago

11 Social Media Trends Marketers Should Watch in 2024 [New Data]

The constant question on every social media marketer’s mind is, “What social media trends should I watch out for?” To…

8 months ago