I’ve tried and tried, but I can’t crack the TikTok algorithm. Friends and peers regularly ask for advice on how…
I’m not sure which social platform is winning the algorithmic gymnastics competition this year. Is it Instagram? Maybe TikTok? Either…
Like it or not, social media is ingrained in our everyday lives. People use it to share their happy moments…
Whenever I think about social video platforms, the first ones that come to mind are YouTube and TikTok, but those…
To be candid, I have a love-hate relationship with social media . Sometimes, I’m annoyed at how exciting those “likes”…
Marketing is all about meeting people where they are — and more often than not, they're on social media. For…
Growing a following on TikTok can feel daunting. Trust me, I know. I first created a TikTok to promote my…
I was one of those Zillennials who avoided getting started on TikTok for as long as possible. It’s not that…
On TikTok, anyone can go viral. You don’t need to be a videographer or social media expert to get traffic…
Social media is one of the most powerful channels I’ve used in my marketing career. In fact, it’s one of…
Social buying. Everyone and their mama is doing it — or maybe it‘s just me and my family. I’m consistently…
Do you celebrate International Cat Day, Pizza Day, or Talk Like a Pirate Day? There are so many observance days…
These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel.…
Social media has changed considerably since the MySpace days, and it‘s part of a marketer’s job to stay on top…
It’s 2024, and the highest-ROI marketing channel is still good ol’ social media. Our State of Marketing & Trends Report…
When it comes to social media, I‘m quite the expert. I had to tireless scrub through social media for potential…
The constant question on every social media marketer’s mind is, “What social media trends should I watch out for?” To…