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Sky Sports and Now TV create Lions-inspired installation in Cardiff

Sky Sports and sister streaming service Now TV contain unveiled a Lions-inspired artwork in the grounds of Cardiff Fortress.

The set up, by artist Michael Murphy, celebrates the hole test match of the British and Irish Lions 2021 Fortress Lager Assortment. Called “The Lion”, the artwork will likely be at Cardiff Fortress until 19 July. 

Murphy historical 300 aluminium pipes wrapped in 180 metres of colored vinyl, with each coloration representing the four countries that comprise the British and Irish Lions. Measuring seven by seven metres, the artwork adjustments searching on the angle of the viewer, forming a sprinting Lions participant from one route, and a roaring Lion from one other. 

James Lewis, senior producer, Sky Sports Rugby Union, acknowledged: “With followers unable to lag to cheer on the Lions in stadia in South Africa, we wished to enact something help at house to construct excitement forward of the test matches getting below procedure, when followers will roaring on the squad from their residing rooms.”

The British and Irish Lions’ three test matches are on hand to explore on Sky Sports’ dedicated The Lions pop-up channel and are streamable with a Now Sports membership or slouch.

ObadeYemi

Adeyemi is a certified performance digital marketing professional who is passionate about data-driven storytelling that does not only endear brands to their audiences but also ensures repeat sales. He has worked with businesses across FinTech, IT, Cloud Computing, Human Resources, Food & Beverages, Education, Medicine, Media, and Blockchain, some of which have achieved 80% increase in visibility, 186% increase in month on month sales and revenue.. His competences include Digital Strategy, Search Engine Optimization, Paid per Click Advertising, Data Visualization & Analytics, Lead Generation, Sales Growth and Content Marketing.

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