The 2023 local search ranking factors survey is now out, it is a survey of what local SEO experts rank the most important ranking factors are for both
Read MoreMore sites move to Google mobile-first indexing In 2018, Google announced it had enabled mobile-first indexing for more websites. This was t
Read MoreGoogle Panda patent granted In 2014, a patent (Ranking search results) written by Google’s Navneet Panda and Vladimir Ofitserov – possibly
Read MoreGoogle search advocate John Mueller has always downplayed the value of HTML sitemaps. Recently, he reiterated his dissatisfaction with HTML sitemaps,
Read MoreIf your brand is like most, you create various types of content across multiple channels. You might even have more than one creator on your content ma
Read MoreIn a recent survey, Pew Research Center found that “81% of the public say that the potential risks they face because of data collection by compa
Read MoreReddit has announced a series of updates to its Ads Manager to accommodate its growing global advertising business and cater to the diverse needs of i
Read MoreIt’s still very early in the AI search engine arms race, but it appears Microsoft has made gains on Google thanks to the new Bing. Microsoft has
Read MoreGoogle Discovery ads have been updated with new features to help brands stand out on our most engaging ad surfaces, including Product feeds that spark
Read MoreAs the sun begins to set on Google Analytics Universal Analytics (UA), businesses are (or should be) gearing up for the transition to Google Analytics
Read MoreSearch Engine Land » PPC » Make sense of your marketing with the 101 Guide to Marketing Attribution This comprehensive guide deep dives in
Read MoreIn a wildly dramatic and painful-to-watch session, TikTok CEO Shou Zi Chew testified before Congress in a hearing that will determine the future of th
Read MoreTechnology news publisher The Verge has published a 600-word article filled with ChatGPT content and a heavy dose of sarcasm that has been outranking
Read MoreSearch Engine Land » PPC » Google Analytics has increased the number of allowed properties Requests for more than 400 properties will be r
Read MoreSearch Engine Land » PPC » Instagram launched Reminder ads and initiates testing for Search Result Ads Instagram unveiled two new ad produ
Read MoreAs of writing, Bard has been open to a small portion of the public for a full day. I’ve had the opportunity to play around with Google’s n
Read MoreI had a financial accounting professor back in college who refused to give an “A” on an exam, even if you got all the answers right if the
Read MoreUnderstanding macro trends is crucial for making informed decisions within your PPC account. This is why businesses must create a holistic monitoring
Read MoreMicrosoft has just announced a non-targeting solution to help brands to leverage keywords without the constraints of traditional keyword targeting. Th
Read MoreIn the modern e-commerce world, personalization is everything. It’s what engages customers, inspires them, and keeps them coming back. As the gl
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