The 2023 local search ranking factors survey is now out, it is a survey of what local SEO experts rank the most important ranking factors are for both
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More sites move to Google mobile-first indexing In 2018, Google announced it had enabled mobile-first indexing for more websites. This was t
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Google Panda patent granted In 2014, a patent (Ranking search results) written by Google’s Navneet Panda and Vladimir Ofitserov – possibly
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Google search advocate John Mueller has always downplayed the value of HTML sitemaps. Recently, he reiterated his dissatisfaction with HTML sitemaps,
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If your brand is like most, you create various types of content across multiple channels. You might even have more than one creator on your content ma
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In a recent survey, Pew Research Center found that “81% of the public say that the potential risks they face because of data collection by compa
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Reddit has announced a series of updates to its Ads Manager to accommodate its growing global advertising business and cater to the diverse needs of i
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It’s still very early in the AI search engine arms race, but it appears Microsoft has made gains on Google thanks to the new Bing. Microsoft has
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Google Discovery ads have been updated with new features to help brands stand out on our most engaging ad surfaces, including Product feeds that spark
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As the sun begins to set on Google Analytics Universal Analytics (UA), businesses are (or should be) gearing up for the transition to Google Analytics
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Search Engine Land » PPC » Make sense of your marketing with the 101 Guide to Marketing Attribution This comprehensive guide deep dives in
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In a wildly dramatic and painful-to-watch session, TikTok CEO Shou Zi Chew testified before Congress in a hearing that will determine the future of th
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Technology news publisher The Verge has published a 600-word article filled with ChatGPT content and a heavy dose of sarcasm that has been outranking
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Search Engine Land » PPC » Google Analytics has increased the number of allowed properties Requests for more than 400 properties will be r
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Search Engine Land » PPC » Instagram launched Reminder ads and initiates testing for Search Result Ads Instagram unveiled two new ad produ
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As of writing, Bard has been open to a small portion of the public for a full day. I’ve had the opportunity to play around with Google’s n
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I had a financial accounting professor back in college who refused to give an “A” on an exam, even if you got all the answers right if the
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Understanding macro trends is crucial for making informed decisions within your PPC account. This is why businesses must create a holistic monitoring
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Microsoft has just announced a non-targeting solution to help brands to leverage keywords without the constraints of traditional keyword targeting. Th
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In the modern e-commerce world, personalization is everything. It’s what engages customers, inspires them, and keeps them coming back. As the gl
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