YouTube has unveiled a bunch of new tools set to be rolled out in the coming months. Speaking at its Made on YouTube event, the platform revealed five
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YouTube appears to be ramping up its efforts to crackdown on ad blocks The platform has reportedly been sending users with ad blockers enabled more ag
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Search Engine Land » PPC » Google launches new AI tool to improve YouTube ad optimization Google Ads has launched a new feature to assist
Read MoreSearch Engine Land » PPC » Majority of Gen Z teens watch YouTube ads – almost half can recall campaigns YouTube is now the number on
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“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a p
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YouTube is trialling a new anti-adblocker popup that features a timer warning when the next advert will play. A countdown clock, which reportedly runs
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Search Engine Land » PPC » YouTube enables linking between Shorts and long-form videos YouTube creators will soon be able to link Shorts t
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Search Engine Land » PPC » YouTube creators can now include more external links on their channels Creators can include up to 14 links to e
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Search Engine Land » SEO » YouTube launching New and Returning Viewers by Format report The new YouTube analytics report can help you unde
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Search Engine Land » SEO » YouTube tests AI-generated summaries on search, watch pages YouTube has started testing AI-generated summaries,
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Despite what some business leaders still (shockingly) think, YouTube isn’t just cat videos and fail compilations; it’s a mighty tool in yo
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If you are in marketing, especially content marketing, exploring the AI-based tools YouTube creators use is essential. They offer insight into the mos
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Alphabet Inc., Google’s parent company, reported higher advertising revenue in the second quarter of 2023, year on year. A 2% gain in search rev
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YouTube is testing a new feature that could help brands and creators engage with viewers while causing minimal disruption. YouTube will enable hyperli
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Search Engine Land » PPC » Google Ads launches new tool to help marketers connect with Gen Z Google has launched the Gen Z Music lineup, a
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Search Engine Land » PPC » YouTube stops playing videos for people with ad blockers in new trial YouTube is disabling videos for people us
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Buy on Google for Search and Shopping will shut down Sept. 26, the company announced today via an email sent to participating retailers. Why we care.
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Google has allegedly been mis-selling video ads to marketers for the last three years. Advertisers working for small businesses, Fortune 500 companies
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Advertisers were shown how to improve their YouTube marketing strategies with cost-efficient, high-impact, tried and tested methodologies at SMX Advan
Read MoreYouTube is piloting a new feature to help marketers pick the perfect thumbnail for their videos. The Test & Compare tool, also known as A/B thumbn
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