Connected TV already offers B2B marketers an assortment of features that linear TV never did, like precise targeting and measurable results. But as we
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If you are in marketing, especially content marketing, exploring the AI-based tools YouTube creators use is essential. They offer insight into the mos
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Elon Musk has significantly discounted ad prices on X – the social networking platform previously known as Twitter. For a limited time only, sel
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Alphabet Inc., Google’s parent company, reported higher advertising revenue in the second quarter of 2023, year on year. A 2% gain in search rev
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TikTok has launched a Commercial Content Library to provide transparency around its paid advertising. Marketers will be able to use the database to re
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Repetitive advertising on streaming platforms can damage a brand’s reputation, according to a new study. Overexposure to the same ad campaigns w
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Video advertising is a powerful tool for brands looking to engage audiences and drive conversions. Among the digital advertising giants, Amazon has ce
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Search Engine Land » PPC » YouTube stops playing videos for people with ad blockers in new trial YouTube is disabling videos for people us
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Google has allegedly been mis-selling video ads to marketers for the last three years. Advertisers working for small businesses, Fortune 500 companies
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TikTok is testing a new feature that connects advertisers and creators in a financially beneficial way for both parties. Under the new program, titled
Read MoreYouTube is piloting a new feature to help marketers pick the perfect thumbnail for their videos. The Test & Compare tool, also known as A/B thumbn
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Marketers may soon be able to run ads on video-streaming services specifically targeting LinkedIn users. A new ad product is about to be trialed by th
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Several DTC ecommerce advertisers are doing admirably well with Facebook Ads. But I don’t think any brand should depend on a single marketing pl
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TikTok is reportedly planning to quadruple its global ecommerce operations, with the goal of selling $20 billion in merchandise. The ByteDance-owned s
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