In 2016, Andrey Lipattsev, a Google search quality senior strategist, said links pointing at your site were one of the top three Google Search ranking
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The multibillion-dollar question right now is whether the Search Generative Experience (SGE) will blow up Google’s Search business model. Based
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Asking whether Amazon reviews are important is like wondering whether your body needs water to thrive. The answer is a resounding, “Yes!”
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Read More“Search is coming to Threads,” according to Meta CEO Mark Zuckerberg. Zuckerberg shared the news via Threads about an hour ago, but it&rsq
Read MoreGrocery delivery service and advertising platform Instacart filed for its IPO on Friday. Why we care. Instacart Ads is an emerging platform where CPG
Read MoreWith the rise of generative artificial intelligence (AI), search marketing has been empowered with advanced capabilities that go beyond traditional ap
Read MoreWhile many of us miss Universal Analytics (UA), the fact is it’s gone and it isn’t coming back. So, how do we get UA-like findings out of
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Search Engine Land » SEO » Amazon tests AI-generated review highlights with U.S. mobile shoppers Amazon is testing highlighting product fe
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Although Google wants all online content available for AI training, the New York Times clearly wants to opt out. The Times has made numerous changes t
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Search Engine Land » SEO » YouTube launching New and Returning Viewers by Format report The new YouTube analytics report can help you unde
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Search results are not chat results. In search, the input is a query. The output is what we have called a SERP, or search engine results page. A SERP
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A new metric, called Brand Authority, is now available in the Moz Pro SEO toolset and the Moz API, the company announced today. What is Brand Authorit
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Search Engine Land » SEO » YouTube tests AI-generated summaries on search, watch pages YouTube has started testing AI-generated summaries,
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If you are in marketing, especially content marketing, exploring the AI-based tools YouTube creators use is essential. They offer insight into the mos
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Search Engine Land » PPC » Microsoft Search and Advertising revenue up 3% amid ad spend drop Microsoft’s advertising business failed
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Search Engine Land » SEO » OpenAI’s AI Text Classifier no longer available due to ‘low rate of accuracy’ The AI text det
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Search Engine Land » PPC » Google Display Ads and Dynamic Search Ads upgrades rolled out in PMax Google is rolling out two new upgrades to
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Overnight, the iconic blue bird icon was removed from the desktop version of Twitter and replaced by a stark, monochromatic letter X. The same change
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Search Engine Land » PPC » Google Performance Max now lets you create product collections A new Google Performance Max feature lets you co
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