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If you regularly send PDF files over the internet, knowing how to edit PDF files quickly will make your life a lot easier. PDF, short for portable doc
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According to HubSpot research, 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this
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Artificial intelligence continues to be a hot topic within the marketing industry. The market for AI in marketing will likely grow to $107.5 billion b
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Social media metrics are imperative to social strategy. They give you an inside look at your channels’ performance and how your target audience
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Marketers say that having an active online community is key to success in 2023, and at the time of our Consumer Trends Survey, 1 in 5 social media use
Read MoreThe tourism industry in Africa is slowly healing from the slump brought about by the COVID-19 pandemic. Before the global lockdown, 68.8 million peopl
Read MoreAccess to quality education is one of the most prevalent problems in Africa. Only 9% of the sub-Saharan population eligible for higher education is in
Read MoreFor many observers, one of the signs that Twitter was taking its African market seriously was its decision to open an office on the continent. Twitter
Read MoreOne of the worst feelings in the world is forgetting a great idea. All you had to do was write it down, but you were confident that you’d never
Read MoreSlack changed workplace communication. It can be a helpful tool or an amusing diversion — and this makes Slack tips essential to cut through the
Read MoreFacebook offers many ways to test the performance of your Facebook ads before they go live. One of the most popular tools Facebook offers is A/B testi
Read MoreInstagram isn’t for everybody. If the latest changes to Instagram aren’t what you’re looking for, this step-by-step process for how
Read MoreLead magnets, in marketing, are an effective technique for gaining a prospect’s contact information. The problem is these magnets can take a lot
Read MoreThis article was submitted to TechCabal by Emmanuel Onyeje, head of Nigeria and regional manager for West Africa at Backbase Over the last decade
Read MoreNigerian fintech unicorn, Flutterwave, has acquired its Payment Services Provider and Payment Facilitator licenses in Egypt, marking its entry into th
Read MoreEducation in Africa is still not where it needs to be for the continent to cater to its bustling young population. In Ethiopia—the second most p
Read MoreIn 2022, the marketing world continued to evolve. Not only did we get the ability to shop directly on our favorite social media apps, but we also bega
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Undergoing a website redesign can be an exciting time, as you’ll have a fresh chance at capturing a new market for your business. Since it can b
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The beginning of a new year can be filled with excitement and positive change, but a busy lifestyle can still weigh on you, even if you love your job
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I get it, fellow marketers —sometimes, you just need the numbers. The juggernaut known as social media only gets bigger with every new year, and
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