Every time I work with a new brand, my first order of business is to conduct a competitive analysis. A competitive analysis report helps me understand
Read MoreAn about me website is your chance to showcase your personality and credentials in an engaging format. But without strong personal website examples to
Read MoreWhen The Peer, a Nigeria-based API startup, shut down in April, the business still had up to twenty months of runway. The shutdown, which its founders
Read MoreThese days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel. As marketers, it’s important to kn
Read MoreI see short-form videos everywhere nowadays. And now, as platforms like TikTok, Instagram Reels, YouTube Shorts, Google, LinkedIn, and Pinterest expan
Read MoreHow do you know if Facebook is a worthy investment or if you’re getting enough traffic from your recent promotional campaign? The answer: UTM tr
Read MoreAs a social media marketer or someone trying to build your social media presence, you know that it isn’t enough just to post new content —
Read MoreOften, social media and SEO conversations happen separately. Social media is meant to build relationships and engage with your audience, while SEO see
Read MoreWelcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ve tested 100s of
Read MoreIt’s estimated that a shocking 60% (or less) of work time is spent productively, according to Atlassian. Time is our scarcest resource, yet we s
Read MoreStaying on top of the latest strategies and trends has been crucial for keeping my knowledge and skills current as a digital marketer. Whether it&rsqu
Read MoreIt’s often challenging to navigate the information overload you experience, thanks to the never-ending updates from social media, news, and emai
Read MoreOkra, an open finance startup, is one of the few Nigerian API services that provides real-time access to financial data. The startup has raised a tota
Read MoreLet me tell you the most challenging part of my job. Often, I will delete TikTok and Instagram from my phone because I can’t help but waste time
Read MoreMy first marketing job was as a contract writer for an agency on the opposite side of the world. This also happened to be my first “real”
Read MoreIt’s 2024, and the highest-ROI marketing channel is still good ol’ social media. Our State of Marketing & Trends Report shows that 43%
Read MoreRoam, a Kenyan-based electric mobility company, has secured a partnership with Mogo, an asset financier in East Africa, to boost the adoption of elect
Read MoreSycamore, a Nigerian fintech startup, offers loans for individuals and businesses, including salary and business loans. It also enables users to lend
Read MoreWhen there’s a significant shift in the business landscape or an important win, it’s important to spread the word. A memo is the best way
Read MoreWYSIWYG. No, this isn’t another one of those newfangled acronyms the kids are using these days — it’s actually been around for quite
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