Despite working in marketing for over a decade, I’m still puzzled by the idea of product marketing. Whether your business offers a service (say,
Read MoreAm I right in assuming that a significant part of your marketing strategy today is digital? Probably. Consumers and businesses alike are almost always
Read MoreAlmost any business, at a certain point, finds itself in need of external expertise. For some industries, the way to find the right partner is obvious
Read MoreWelcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In the 5 years I’ve
Read MoreCellulant, the pan-African payments startup valued at $133 million in 2022, has named new executives three months after the CEO and four other senior
Read MoreThere’s no end to the number of newsletters you can subscribe to. Email marketers have a lot to compete with in their subscribers’ inboxes
Read MoreBesides your content, using one of the best fonts for resumes may help you get a recruiter’s attention. Studies have shown recruiters typic
Read MoreWhenever I get asked ‘What makes you unique?’ or ‘What makes you stand out from other candidates?’ in an interview, I use it a
Read MoreSo, you want to start a website redesign. Maybe you just finished a brand overhaul, or your product was recently updated. Whatever your reason, a rede
Read MoreAs the former head of marketing for two different tech startups, I learned firsthand that email newsletters can be an incredibly powerful tool in any
Read MoreNo matter what industry you work in (or your experience level in that industry), a plain, black-and-white resume written in Times New Roman font just
Read MoreGoogle Ads is the world’s largest PPC advertising platform. If used effectively, you can generate significant profit for companies. But wrapping
Read MoreSocial media has changed considerably since the MySpace days, and it‘s part of a marketer’s job to stay on top of its advancements. You
Read MoreOn-page SEO has the power to bring countless new visitors — and customers — right to your website. Additionally, on-page SEO is also compl
Read MoreMastercard, the second-largest payment network in the world, has partnered with Mono, a Nigerian YC-backed open banking startup, to enable payments di
Read MoreFacebook marketing has become a staple for social media marketers over the last few years, and the credit goes to its massive user base. With over 3.0
Read MoreEvery marketing team is challenged to do more with less — especially nonprofit organizations. Often, resources are tight, and teams are small. S
Read MoreThe Central Bank of Nigeria (CBN) has revoked the mobile money licence of Cellulant Nigeria, a subsidiary of one of Africa’s oldest fintech comp
Read MoreYouTube growth strategies continue to be a hot topic among marketers. In fact, most marketers plan to increase their YouTube budgets this year and say
Read MoreDeveloping a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, c
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