Although often underrated or reduced to a “networking platform,” LinkedIn has the potential to help you drive traffic to your website, inc
Read MoreIf you’re a fan of HubSpot’s Inbound Marketing Methodology, you probably understand the importance of customer success. In fact, 70% of bu
Read MoreGoogle began to open Bard yesterday and as more of us began to use it and compare it to competitors like Bing Chat and OpenAI’s ChatGPT, we are
Read MoreRunning a website requires input and strategy from your whole business team (developers/engineers, marketers/UX, sales, etc.). Using Content Managemen
Read MoreConsumer preferences are constantly evolving, which keeps things interesting. To help you prepare your strategies to meet audience needs, this post wi
Read MoreEcommerce conversion rates are the ultimate top-line metric for online store owners. With this data, you can see if the changes you make to your site
Read MoreWith the rise of video and podcasting, one could assume that blogging is dead as an effective marketing channel. After all, it seems we have an obsess
Read MoreTwitter is a social networking tool and search engine in which I can typically find the latest information about virtually any topic. This also includ
Read MoreLooking for a way to supercharge your marketing campaigns and boost conversions? Well, then it’s time to start running a conversion rate optimiz
Read MoreHave you ever had to hype yourself up to send an email? We have too. Writing compelling professional emails is a superpower that most professionals wo
Read MoreWe’re no longer in that phase where everyone was saying, “Video is blowing up.” Nope. Video has blown up, and it’s here. It&rs
Read MoreAccording to our 2023 Marketing Strategy Trends Report, 42% of marketers leverage social media, and it has the highest ROI of any channel. With this i
Read MoreAs any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers. However, while it’
Read MoreOn February 2, Hytch, a Nigerian logistics startup, announced that it has shut down all its operations. “It’s been a tough one but we are
Read MoreThe Kwik cofounder talks about the state of funding in Africa, a new phase for the African tech ecosystem, and what consolidation could mean for Afric
Read MoreAs your business grows, you need a roadmap to help navigate the obstacles, challenges, opportunities, and projects that come your way. Enter: the SWOT
Read MoreIn the email marketing industry, sending spam or unsolicited bulk messaging can taint any organization’s brand. It can prompt mailbox providers
Read MoreCreating content to satisfy long-tail search queries is an often-overlooked strategy. It’s easy to go after bigger wins, but focusing on the sma
Read MoreInterest in AI technology and, more specifically, OpenAI’s ChatGPT product has skyrocketed in recent weeks. People are looking for information a
Read MoreChecklists are one of the simplest (yet most valuable) content types to create. You probably make checklists all the time without even knowing it. Sho
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