Google’s popular gtag.js library makes collecting data for Google Analytics 4 and Google Ads straightforward. However, it also ties you into Goo
Read MoreGoogle Analytics 4 is enhancing its privacy features in preparation for the deprecation of third-party cookies next year. The platform told Search Eng
Read MoreReports that enable users to evaluate the traffic-driving and conversion effectiveness of campaigns implemented in Google Search Ads 360, Campaign Man
Read MoreGoogle Merchant Center will remove the ability to select four rules-based attribution models when setting up the conversion source in 2024. The models
Read MoreLearn the impact privacy has on your marketing campaigns and why Google Analytics-based dashboards may be inaccurate. Cynthia Ramsaran on November 3,
Read MoreGathering insights isn’t enough. To truly harness the power of the data of your Google Analytics dashboard, you need to leverage segmentation an
Read MoreIn this webinar, experts reveal the power of the email address and its role in driving successful data-driven strategies. Cynthia Ramsaran on Septembe
Read MoreUniversal Analytics is still processing data two months after Google advised it would sunset. The search engine had warned that everyone would be forc
Read MoreWhile many of us miss Universal Analytics (UA), the fact is it’s gone and it isn’t coming back. So, how do we get UA-like findings out of
Read MoreSentiment for Google Analytics 4 has not been overwhelmingly positive: To say the least: But Universal Analytics (UA) isn’t coming back, so it&r
Read MoreSearch Engine Land » PPC » Google Analytics 4 Reports get Match Types, including regex Report Filters now support the Match Types ‘b
Read MoreSearch Engine Land » PPC » Google Analytics 4 reports can now be further customized with Match Types Report Filters now support the Match
Read MoreGoogle Analytics 4 has unveiled eight new features to improve app campaign measurement and performance. The additional AI-powered insights have been s
Read MoreGoogle Analytics 4 has rolled out a new Audience report. Marketers can use this new feature to identify their most engaged and profitable audiences. T
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