In this webinar, experts reveal the power of the email address and its role in driving successful data-driven strategies. Cynthia Ramsaran on Septembe
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Search Engine Land » PPC » Google Analytics 4 reports can now be further customized with Match Types Report Filters now support the Match
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Google Analytics 4 has unveiled eight new features to improve app campaign measurement and performance. The additional AI-powered insights have been s
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Google Analytics 4 has rolled out a new Audience report. Marketers can use this new feature to identify their most engaged and profitable audiences. T
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Universal Analytics is still processing data one month after Google advised it would sunset. The search engine had warned that everyone would be force
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You’ve probably heard the news: Google Ads and Google Analytics 4 will completely retire first-click, linear, time decay, and position-based att
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Search Engine Land » PPC » GA4 audiences can now be used with third-party segments in Ad Manager Google Analytics 4 audiences can now be u
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Search Engine Land » PPC » GA4 custom report builder adds 33 ecommerce dimensions, metrics Google Analytics 4 has added dozens of new dime
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Marketers have criticized Google Analytics 4 since it was released in late 2020. The list of complaints is long – from the move from user tracki
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Search Engine Land » PPC » Universal Analytics still processing data for most after sunset The majority of marketers are still able to use
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The forced migration to Google Analytics 4 hasn’t been an easy ride for marketers. Some advertisers are finding it so difficult to navigate that
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Unless you’ve been away on a desert island for the last 18 months, you’re well aware that Google Analytics 4 (GA4) took center stage on Ju
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Marketers are not happy with the Google Analytics 4 user interface (UI). In fact, social media has been inundated with complaints about the Universal
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Google Analytics 4 is better than Universal Analytics – at least, that’s what some marketers have been telling Search Engine Land. Wh
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Google Analytics 4 hasn’t exactly got off to the best start with marketers. In fact, it’s getting pretty awkward – some adverti
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Marketers have been pulling their hair out trying to get to grips with Google Analytics 4 – fortunately, we’ve got some good news. There a
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