Can we please come up with some better terminology for the concept of “link bait”? For me, it conjures up thoughts of those evil bait-and-
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In 2016, Andrey Lipattsev, a Google search quality senior strategist, said links pointing at your site were one of the top three Google Search ranking
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Bing will do away with its disavow links tool in Bing Webmaster Tools starting in October 2023. Bing “will be removing the disavow links feature
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People have long added external links to their blogs in hopes of being seen as relevant. Countless others are vying for these backlinks because they w
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“Links are the currency of the web.” We’ve been told this for years, and to be fair, it was true. But not any longer. In this articl
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Link building is a consistent and proactive practice that requires time, effort and resources. It remains a fundamental aspect of SEO, but success doe
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A link building strategy involves understanding: Your content assets. The people who consume and create your content. How your content is shared. This
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Last year something odd happened. I was working on a project for a client and needed some expert insight from a sports science expert. I put out a req
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Objectives and key results (OKRs) are great tools for shaping SEO initiatives to align with the company’s goals. This article explores how OKRs
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Trust and credibility are traits everyone strives to earn in life. In SEO, backlinks are an essential part of earning those coveted traits. But many p
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AI is sure to have fundamental ripple effects in SEO, but I’m predicting that the importance of establishing authority won’t be diminished
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Backlinks have long been considered a crucial factor in determining a website’s ranking on search. Historically seen as a vote of confidence, pl
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