Can we please come up with some better terminology for the concept of “link bait”? For me, it conjures up thoughts of those evil bait-and-
Read MoreIn 2016, Andrey Lipattsev, a Google search quality senior strategist, said links pointing at your site were one of the top three Google Search ranking
Read MoreBing will do away with its disavow links tool in Bing Webmaster Tools starting in October 2023. Bing “will be removing the disavow links feature
Read MorePeople have long added external links to their blogs in hopes of being seen as relevant. Countless others are vying for these backlinks because they w
Read More“Links are the currency of the web.” We’ve been told this for years, and to be fair, it was true. But not any longer. In this articl
Read MoreLink building is a consistent and proactive practice that requires time, effort and resources. It remains a fundamental aspect of SEO, but success doe
Read MoreA link building strategy involves understanding: Your content assets. The people who consume and create your content. How your content is shared. This
Read MoreLast year something odd happened. I was working on a project for a client and needed some expert insight from a sports science expert. I put out a req
Read MoreObjectives and key results (OKRs) are great tools for shaping SEO initiatives to align with the company’s goals. This article explores how OKRs
Read MoreTrust and credibility are traits everyone strives to earn in life. In SEO, backlinks are an essential part of earning those coveted traits. But many p
Read MoreAI is sure to have fundamental ripple effects in SEO, but I’m predicting that the importance of establishing authority won’t be diminished
Read MoreBacklinks have long been considered a crucial factor in determining a website’s ranking on search. Historically seen as a vote of confidence, pl
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