Meta is expected to launch Threads, a “text-based conversation app,” under the Instagram brand, tomorrow (July 6).
What is Threads. According to the download page:
“Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow. Whatever it is you’re interested in, you can follow and connect directly with your favorite creators and others who love the same things – or build a loyal following of your own to share your ideas, opinions and creativity with the world.”
Why we care. Since Elon Musk bought the platform, Twitter has found new and exciting ways to upset many of its users and lose advertising revenue. Threads may be a platform for marketers and advertisers to watch – but ultimately wherever users go, the budgets and marketing investments will follow.
Admit one. You can sign up for the app already. To do so, go to Instagram search, type in “Threads” and you’ll see an “Admit One” ticket in the right side of the search box.
Clicking on that will take generate your ticket, which you can then click on to be notified when the app is available to download.
Not available in EU. One region where Threads won’t be launching is the EU. Meta has received multiple fines in the EU for violating the General Data Protection Regulation (GDPR).
According to the Independent:
“Sources close to Meta said that the tech giant has refrained from rolling the service out in the EU because of what the company believes is a lack of clarity contained in the EU’s Digital Markets Act. Under the Act, companies such as Meta become “gatekeepers”, with restrictions on how they mingle users’ personal data.”
No Instagram Threads app in the EU: Irish DPC says Meta’s new Twitter rival won’t be launched here, The Irish Independent
Extensive data collection. Meta will be collecting a lot of user data, including search history, browsing history and much more:
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About the author
Danny Goodwin has been Managing Editor of Search Engine Land & Search Marketing Expo – SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s SME (Subject Matter Expert) program. He also helps program U.S. SMX events. Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.