Whether you’re launching a new business or already running one, I can tell you firsthand that a small business marketing strategy with a strong
Read MoreI’ll admit: It wasn’t until I received a company email signed off with “ad maiora” that I paid attention to email footers. Aft
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Like most job seekers, I’ve had to answer the dreaded salary expectation question over email. No matter how many times I’ve done it, it&rs
Read MoreHealthcare businesses use AI and automation to provide a better experience for their customers, patients, and care providers. The healthcare industry
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In 2023, I decided to run a half marathon. As any long-distance runner would do, I found a training plan and set out to crush some practice miles. But
Read MoreLast year, I received an email from my “bank” alerting me to suspicious activity on my account. The layout and logo matched other official
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I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing
Read MoreFirstmonie, the agency banking arm of First Bank of Nigeria, is the biggest bank-led agency player in the country’s agency banking market, accor
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Roam, a Kenya-based electric vehicle company has raised $24 million in equity and debt to expand local manufacturing capabilities in Kenya, scale up p
Read MoreThe finance industry lends itself well to AI. The industry manages much data, customer service, and daily trend analysis. One search for AI tools in t
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While most people are trying to stick to their New Year’s resolutions, marketers like myself are strategizing how to set their organizations up
Read MoreHere’s a confession: If someone asked me how I was able to land two of the most exciting full-time marketing roles in my career, my first instin
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Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challe
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Born in the digital age, “Inbound Marketing” is nearing its 20th birthday. HubSpot Co-founder Brian Halligan coined the term in 2005 becau
Read MoreA Kenyan high court has unfrozen $3 million belonging to fintech giant Flutterwave and two of its associates, ending a legal wrangle that began in 202
Read MoreExcel is a powerful spreadsheet program from Microsoft that makes it easy to work with numbers and other values. While Excel contains a lot of power,
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An avalanche of both booked and patient walk-ins is the dream of dental practitioners. But let’s be honest — getting these patients requir
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Ibrahim Ibitade, the CEO of Leatherback, a cross-border payments startup that operates in seven countries, is ready to move from a dramatic episode wi
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Ibrahim Ibitade, the CEO of Leatherback, a cross-border payments startup that operates in seven countries, is suing Nigeria’s Economic and Finan
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You want to learn about search engine optimization (SEO), but where do you start? You’ve probably heard of a few basic terms, like keyword resea
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