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Digital Marketing
How to Create a Social Media Report [Free Template]
Social media is one of the most powerful channels I’ve used in my marketing career. In fact, it’s one of the channels with the highest ROI this year. I’ve found that creating a soc
3 Ways To Improve Any Ad in Minutes
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Back in 2015, I worked for a medium-sized British softw
The Top Types of AI-Generated Content in Marketing [New Data, Examples & Tips]
Advancements in artificial intelligence have transformed content creation from a tedious chore into a smooth and efficient process. With AI handling many manual tasks, marketers ne
Small Business
A profitable union: How banking agents helped OPay and Moniepoint distribute 17 million cards
Nigerian neobanks and banking agents need each other. The agents are the neobanks’ branches; they open accounts, accept deposits, process withdrawals, and issue cards. In return, t
Food delivery apps are saving $100,000 yearly by choosing cheap communication apps
Margins are slim in the food delivery business. Whether it’s a cloud kitchen like Food Court, a restaurant aggregator platform like Chowdeck, or a restaurant that handles its deliv
Exclusive: How a six-week freeze on customer onboarding slowed card demand for OPay and Moniepoint
In April, Nigeria’s central bank barred fintechs from onboarding new customers for six weeks. In that period, two of Nigeria’s biggest fintechs—Opay and Moniepoint—slowed card dist