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Digital Marketing
Product Management vs. Program Management vs. Project Management: Key Differences
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I started my career as a Designer before transitioning
60+ Core Company Values That Will Shape Your Culture & Inspire Your Employees
No matter how much I love my job, at the end of the day, it’s still a job. It will and should never replace the things about life that bring me the most joy — my loved ones, exerci
Conversion Rate Optimization (CRO): 8 Ways To Get Started
Today, most marketing teams I talk to are laser-focused on conversion rate optimization (CRO) fundamentals, and for good reason. Bringing visitors to your website is only half the
Small Business
Uber-backed Moove takes its search for profitability to America
Moove, the Uber-backed Nigerian startup that finances vehicles for ride-hailing companies, is expanding operations to the U.S. Since August, the company has listed vacancies for ro
Kenyan e-commerce startup Chpter raises $1.2 million in pre-seed round
Chpter was accepted into two accelerator programs before closing this pre-seed deal. Chpter, a Kenyan e-commerce startup launched by co-founders of YC-backed Marketforce, has rais
Electric motorcycle maker Ampersand raises $2 million to expand in East Africa
Ampersand, a Rwandan electric motorcycle manufacturer, has raised a $2 million Series A extension to expand to other East African countries. It brings the company’s total funding t