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Digital TrendsMarketingAugust 22, 2025053
Target audience: How to find yours [+ real-life examples]
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August 29, 202506
What are brand identity elements? A marketing pro dives in
Picture the Starbucks siren logo. Now picture it in bright HubSpot orange. How wrong does that feel to you? Like any brand identity, the Starbucks ide -
August 28, 2025018
How to create a content style guide [+ free guide & examples]
Every content team has a different idea of what ‘on brand’ means — until you write it down. I’ve found that having a content style guide is vital to g -
August 28, 2025023
I tested the top 14 AI chatbots for marketers [data, prompts, use cases]
I remember when ChatGPT first launched. The entire marketing community was split on whether they should use AI chatbots or not. Posts about ChatGPT wo -
August 27, 2025039
Don’t just grow to grow: Real talk from a serial founder
There are some lessons you only learn when life hits you hard. This week’s master stared down the loss of his business — “All of Q4 was the biggest pu -
August 26, 2025045
Voice is the new logo: Why your brand’s tone matters more than ever
A few years ago, I was in charge of presenting a big marketing strategy deck to a senior executive. My team and I prepared a script that went somethin -
August 25, 2025058
4 types of emails that get the most engagement [+ 4 emails that fail]
My inbox is like a box of chocolates: You never know what you’re gonna get (with apologies to Forrest Gump). Just today I received: A newsletter from -
August 22, 2025053
Target audience: How to find yours [+ real-life examples]
Have you ever seen an online ad campaign that has absolutely nothing to do with you? I just saw one on Facebook — it was a brand I've never heard of p -
August 21, 2025050
Signs it’s time to redesign your website [+ 15 steps to follow]
I never thought I needed a website redesign strategy until I lost search traffic and the revenue it brought. That was in 2022, when I had several webs -
August 20, 20250167
GTM 159: Scaling ZoomInfo to over $1B ARR, the Upmarket Playbook, and Launching CoPilot to over $200M ACV in 6 months | James Roth
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube James Roth is the Chief Revenue Officer at ZoomInfo, wh -
August 20, 2025061
The GTM Moat Series: In AI, Brand is the Foundation of Your Moat
Hello and welcome to The GTMnow Newsletter – the media brand of VC firm, GTMfund. This is Part 1 of a Series on how to build your GTM moat. You stayed
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