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Marketing
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March 25, 202505
Morning Brew’s Co-Founder on The Three Channels That Will Win 2025 (Plus, How to Craft a Voice That Stands Out)
All I have to show from my college days is a questionably long Facebook album titled “For the Nights I'll Never Remember, and the People I'll Never Fo -
March 25, 202508
3 Short-Form Video Trends Marketers Should Watch in 2025 [New Data]
In the 2025 HubSpot State of Marketing Report, we found that short-form video remains king. It‘s the top-performing content marketers are using, and i -
March 25, 202508
Data Visualization: Tips and Examples to Inspire You
I often find raw data overwhelming — endless rows of numbers can be hard to decipher. That's why I love data visualization; it transforms complex figu -
March 25, 202508
20 Digital Marketing Ebooks to Add to Your Reading List
As a content marketer and general marketing enthusiast, I’ve read countless physical books on digital marketing. Unfortunately, physically printed dig -
March 24, 2025011
11+ Real-World AI Agent Examples
AI agents are like the backstage crew at the concerts we attend: Operating independently on the backend to deliver a smooth experience on the user end -
March 24, 2025010
Reddit Marketing — How to Make Content Niche Audiences Actually Engage With
I spend an embarrassing amount of time on Reddit. As a content strategist for B2B SaaS companies, Reddit marketing should be the last thing on my mind -
March 24, 2025011
How to Create the Perfect Marketing Timeline [Template + Examples]
Creating a marketing project timeline template where everyone knows what they're working on (and when it's due) can help ward off campaign scope creep -
March 21, 2025027
The AIDA Model: A Proven Framework for Converting Strangers Into Customers
As a marketing strategist for over a decade, I've always been fascinated by what makes people click, engage, and ultimately buy. One framework I keep -
March 21, 2025026
What Is Demand Generation? Here’s How You Can Create Buzz for Your Offering [FAQs]
If I were to ask 10 different B2B marketers what “demand generation” means, I’d get 10 different answers. Unfortunately, there are a lot of misconcept -
March 20, 2025025
How to Write an Ecommerce Business Plan [Examples & Template]
During the COVID-19 pandemic, like many others, I considered starting a side hustle — an online ecommerce business selling printed stickers. While the
Popular Videos
Digital Marketing
How Levelset scaled to $25M ARR, then sold for $500M
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for e
How to Start a Blog and Write Engaging Posts [+ Free Templates]
Industry experts and thought leaders use blogs to share their knowledge with interested parties like you. And, if the post was written well, chances are you came away with helpful
Goodbye TikTok: Everything Marketers Should Know About TikTok’s Exit From Social Media
The dreaded day of mourning that every marketer (and if not every single one, then likely 95% of ‘em) hoped, prayed, and wished wouldn’t come, well, actually did. Unfortunately, on
Small Business
Paystack welcomes consumers to its ecosystem with Zap, a transfer app
Nine years ago, Shola Akinlade, Paystack’s CEO, bet on making online payments frictionless and that bet paid off with a $200 million acquisition by Stripe. Now, his startup is bett
Nigeria records largest global drop in cash usage as digital payments surge
Nigeria recorded the steepest decline in cash transactions to surpass six cash-reliant economies in the past decade thanks to the rapid adoption of digital payments and rising fint
“Transfers will be the future”: GTCO’s HabariPay expands fintech push with new licences
When fintechs like Paystack and Flutterwave gained prominence between 2016 and 2019 to disrupt Nigeria’s financial sector, traditional banks had to innovate—or risk falling behind.