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Marketing
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Digital TrendsMarketingDecember 30, 2025025Entity-based SEO: An explainer for SEOs and content marketers
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Digital TrendsMarketingDecember 26, 2025031Automated email segmentation: Setting up for better targeting
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Digital TrendsMarketingDecember 22, 2025041Best AI workflow automation tools for growing businesses
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December 31, 2025013AI search strategy: A guide for modern marketing teams
Search no longer rewards keywords alone — it rewards clarity. Large language models now read, reason, and restate information, deciding which brands t -
December 30, 2025025Entity-based SEO: An explainer for SEOs and content marketers
Entity-based SEO is a content optimization strategy built around concepts, relationships, and context rather than isolated keyword phrases. Search eng -
December 29, 2025026What we learned building SalesBot — HubSpot’s AI-powered chatbot selling assistant
When I first joined HubSpot’s Conversational Marketing team, most of our website chat volume was handled by humans. We had a global team of more than -
December 26, 2025031Automated email segmentation: Setting up for better targeting
Automated email segmentation uses dynamic rules and real-time data to group contacts automatically, eliminating manual list updates while boosting cam -
December 23, 2025037Top 7 use cases for AI personalization in marketing
As a marketer and consumer, few can explain the impact of AI personalization quite like yours truly. I’ve created (and received) hundreds of personali -
December 22, 2025035AEO vs. GEO explained: What marketers need to know now
Marketers use AEO and GEO interchangeably, but there is a difference, and that’s what will be defined and explained in this article. In brief, AEO opt -
December 22, 2025041Best AI workflow automation tools for growing businesses
AI workflow automation tools connect apps, data, and departments to execute tasks automatically — reducing manual work and improving efficiency across -
December 19, 2025044Building systems of trust in the age of AI while staying human at heart
When I joined HubSpot, I stepped into a rare position. I had already spent years as a customer, learning how to build systems creatively with the tool -
December 18, 2025055Consistent brand voice: How to be unmistakable no matter what the channel
One of the most satisfying things you can achieve as a business or personality is instant brand recognition. You know, those little moments of marketi -
December 18, 2025043What should marketers let go of in 2026?
I asked six HubSpot colleagues who are experts in their respective arena what their hopes and dreams are for 2026. From “just make AI and spreadsheets
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