4 best CRMs for manufacturing businesses in 2025

Manufacturing companies face unique challenges when managing customer relationships. Complex sales cycles, custom product configurations, and multi-stakeholder decision processes require specialized CRM capabilities that go beyond basic contact management.

Manufacturing businesses need CRMs that can handle detailed product specifications, track lengthy approval processes, and integrate with ERP systems to manage inventory and production schedules.

The right CRM solution transforms how manufacturing companies operate by streamlining quote-to-cash processes, improving sales forecasting accuracy, and enhancing customer service efficiency. This comprehensive comparison examines the top CRM platforms specifically designed to meet manufacturing industry needs, including feature breakdowns, pricing analysis, and implementation guidance.

HubSpot’s CRM currently serves manufacturing companies worldwide, with real case studies showing significant growth results. Kuntze Instruments grew their team by 66% after implementing HubSpot’s platform, while Epec Engineered Technologies increased their blog subscribers from 50 to over 2,000 and boosted organic traffic by 4.2x.

Table of Contents

• What is a CRM for manufacturing?
• CRM Comparison Table
• Best CRM Software for Manufacturing Businesses
• Benefits of CRM Software for Manufacturing
• 4 Important Features for a Manufacturing CRM
• How to Choose a CRM for Manufacturing (Step-by-Step)
• Frequently Asked Questions
• Meet HubSpot, the Top CRM Choice for Manufacturing Companies

What is a CRM for manufacturing?

A CRM for manufacturing is specialized software that manages customer relationships throughout complex B2B sales processes typical in industrial sectors. HubSpot’s manufacturing CRM capabilities integrate with existing workflows to track custom product inquiries, manage multi-level approvals, and coordinate between sales, engineering, and production teams.

Best CRMs for Manufacturing Companies at a Glance

Best CRM Software for Manufacturing Businesses

Selecting the right CRM requires understanding how each platform addresses manufacturing-specific workflows and integration requirements.

1. HubSpot

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HubSpot is best for: Growing manufacturing companies seeking comprehensive sales and marketing automation with seamless scalability

Key HubSpot Features:

• Custom Product Catalogs – Use HubSpot to configure complex product specifications and pricing structures that integrate directly with quote generation workflows

• Advanced Manufacturing Reporting – With HubSpot you can track sales performance across product lines, regional territories, and customer segments with real-time dashboard analytics

• ERP Integration Hub – HubSpot can connect seamlessly with SAP, NetSuite, and other manufacturing systems to synchronize inventory, pricing, and order data

HubSpot Pricing:

• Free tier includes basic CRM functionality for unlimited users

• Starter plan begins at $45/month with advanced features

• Professional and Enterprise tiers offer manufacturing-specific customizations

• Custom pricing available for large manufacturing operations

Learn more about HubSpot pricing.

2. Salesforce

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Best For: Large manufacturing enterprises requiring extensive customization and third-party integrations

Key Salesforce Features:

• Lightning Platform – Build custom applications for unique manufacturing processes and compliance requirements

• Territory Management – Assign sales territories based on geographic regions, product expertise, or customer segments

• Advanced Analytics – Einstein AI provides predictive insights for sales forecasting and customer behavior analysis

Salesforce Pricing:

• Essentials plan starts at $25/user/month

• Professional plan at $75/user/month includes advanced features

• Enterprise and Unlimited tiers offer full customization capabilities

Learn more about Salesforce pricing.

3. NetSuite CRM

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Best For: Established manufacturers requiring complete business management suite integration

Key NetSuite Features:

• Complete ERP Integration – Unified platform manages CRM, inventory, financials, and production planning

• Real-Time Visibility – Access current inventory levels and production schedules during sales conversations

• Industry-Specific Functionality – Pre-built manufacturing workflows and compliance reporting

NetSuite Pricing:

• Custom pricing based on modules and user count

• Implementation and training services available

• Contact NetSuite directly for detailed quotes

Learn more about NetSuite pricing.

4. Microsoft Dynamics 365

Best For: Manufacturing companies heavily invested in Microsoft ecosystem requiring advanced analytics

Key Dynamics 365 Features:

• Office 365 Integration – Seamless connectivity with Outlook, Teams, and SharePoint

• Power BI Analytics – Advanced reporting capabilities with interactive dashboards

• AI-Powered Insights – Predictive analytics for sales forecasting and customer behavior

Microsoft Dynamics 365 Pricing:

• Sales Professional starts at $65/user/month

• Sales Enterprise at $95/user/month includes advanced AI features

• Custom pricing available for enterprise implementations

Learn more about Microsoft Dynamics 365 pricing.

Benefits of CRM Software for Manufacturing

Manufacturing companies implementing CRM systems typically experience significant operational improvements across multiple business functions.

Enhanced Sales Cycle Management – HubSpot’s deal stages and custom properties streamline complex B2B processes by tracking multi-stakeholder decision cycles and maintaining detailed interaction histories throughout lengthy approval processes using HubSpot’s comprehensive contact timeline and activity tracking.

Improved Quote Accuracy and Speed – HubSpot’s custom objects for product configuration and quote automation enable sales teams to access real-time inventory data and pricing information through integrated workflows, reducing quote preparation time while minimizing errors that delay order processing.

Better Customer Service Coordination – HubSpot’s Service Hub centralizes customer communications across sales, support, and technical teams through shared inboxes and conversation routing, ensuring consistent messaging and faster resolution of complex manufacturing inquiries with HubSpot’s ticketing system and knowledge base.

Advanced Sales Forecasting – HubSpot’s sales analytics and forecasting tools leverage historical data and pipeline analytics to predict revenue more accurately, supporting better production planning and resource allocation decisions through HubSpot’s custom reporting dashboards and deal probability tracking.

Streamlined Communication Between Departments – HubSpot’s team management and internal notifications connect sales teams with engineering and production departments through task assignments and workflow automation, ensuring accurate product specifications and realistic delivery timelines throughout the sales process using HubSpot’s project management capabilities.

4 Important Features for a Manufacturing CRM

• ERP System Integration – HubSpot’s robust integration capabilities provide seamless connectivity with existing manufacturing software, including inventory management, production planning, and financial systems. HubSpot’s App Marketplace offers pre-built connectors for popular ERP platforms, enabling manufacturers to synchronize data across their entire tech stack without manual data entry.
• Custom Product Configuration – HubSpot’s custom objects feature allows manufacturers to create detailed product catalogs with specifications, pricing tiers, and compatibility requirements for complex manufacturing offerings. HubSpot’s flexible data structure enables sales teams to configure products with multiple variables, ensuring accurate quoting for custom manufacturing solutions.
• Advanced Pipeline Management – HubSpot’s multi-stage pipeline tracking accommodates lengthy manufacturing sales cycles with multiple approval levels and stakeholder involvement. HubSpot’s deal stages and automated workflows help manufacturers manage complex B2B sales processes, from initial inquiry through contract approval and production scheduling.
• Comprehensive Reporting and Analytics – HubSpot’s advanced reporting capabilities track manufacturing-specific KPIs, including sales by product line, regional performance, and customer lifetime value analysis. HubSpot’s custom reporting dashboard allows manufacturing teams to monitor key metrics like quote-to-close ratios, production capacity utilization, and sales velocity across different product categories.

How to Choose a CRM for Manufacturing (Step-by-Step)

Step 1: Map Your Current Sales Workflows. Document existing processes from initial inquiry through order fulfillment, identifying bottlenecks and manual tasks that could benefit from automation.

Step 2: Identify Must-Have Integration Requirements. List current software systems including ERP, inventory management, and accounting platforms that require CRM connectivity for seamless data flow.

Step 3: Evaluate Team Adoption and Ease of Use. Consider your team’s technical expertise and change management capabilities when comparing user interfaces and training requirements across different platforms.

Step 4: Calculate Total Cost of Ownership at Scale. Factor in licensing costs, implementation fees, training expenses, and ongoing maintenance when projecting CRM investment over multiple years.

Step 5: Choose a Flexible Platform That Grows With Your Business. Select a CRM that accommodates future expansion into new markets, product lines, or geographic territories without requiring complete system replacement. Kuntze Instruments successfully grew their team by 66% after consolidating their fragmented tech stack onto HubSpot’s unified platform, eliminating the need to manage multiple systems across sales, marketing, and service teams.

Frequently Asked Questions

What is the best CRM for manufacturing companies?

HubSpot consistently ranks as the top choice for manufacturing businesses due to its combination of ease of use, powerful automation capabilities, and seamless ERP integration options. The platform serves over 2,000 manufacturing companies worldwide with specialized features for complex B2B sales processes.

What features should I look for in a manufacturing CRM?

Essential features include ERP system integration, custom product configuration tools, advanced pipeline management for lengthy sales cycles, mobile access for field sales teams, automated quote generation, and comprehensive reporting that tracks manufacturing-specific KPIs across product lines and territories. HubSpot delivers all these capabilities through its custom objects for product configuration, deal stage customization for complex sales processes, HubSpot Mobile app for field teams, and advanced reporting dashboards tailored to manufacturing metrics.

Is HubSpot good for manufacturing businesses?

Yes, HubSpot excels in manufacturing environments by offering specialized tools for complex sales processes, seamless integration with popular ERP systems, and scalable pricing that grows with your business. Manufacturing customers like Kuntze Instruments report significant operational improvements, including streamlined team collaboration and improved customer service efficiency after consolidating their tech stack on HubSpot’s platform.

How much does a manufacturing CRM cost?

CRM pricing varies significantly based on features and user count. Basic solutions start around $15/user/month, while enterprise platforms can exceed $100/user/month. HubSpot offers exceptional value with a free tier for growing manufacturers and paid plans beginning at $45/month, providing comprehensive functionality that scales with your manufacturing business needs without the complexity of traditional enterprise CRM pricing models.

What integrations are most important for manufacturing CRMs?

Critical integrations include ERP systems (SAP, NetSuite, Microsoft Dynamics), inventory management platforms, accounting software (QuickBooks, Sage), email marketing tools, and document management systems. HubSpot’s extensive integration marketplace and robust API capabilities ensure seamless data flow between sales and operational systems, with pre-built connectors for major manufacturing software and the flexibility to create custom integrations for specialized manufacturing tools.

Meet HubSpot, the Top CRM Choice for Manufacturing Companies

HubSpot stands out as the premier CRM solution for manufacturing businesses seeking comprehensive sales automation without the complexity of traditional enterprise platforms.

• Industry-Specific Customization – Pre-built manufacturing workflows and pipeline templates designed for complex B2B sales processes typical in industrial sectors

• Seamless ERP Integration – Native connectivity with leading manufacturing systems ensures real-time inventory visibility and accurate quote generation

• Scalable Growth Platform – Flexible pricing and feature sets accommodate everything from startup manufacturers to established industrial companies with global operations

Kuntze Instruments reduced customer service response time by seven hours per week after implementing HubSpot’s integrated knowledge base and automated ticket routing system. Similarly, Epec Engineered Technologies transformed their lead generation strategy using HubSpot’s automation tools, growing their blog subscribers forty-fold while improving sales and marketing alignment across their manufacturing operations.

Ready to see how HubSpot can transform your manufacturing business operations? Get started with HubSpot’s free CRM today and discover why manufacturing companies worldwide trust our platform to drive growth and efficiency.