Startups on Our Radar is a bi-weekly column that spotlights new startups across Africa taking unconventional approaches, filling fundamental gaps, and
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I’ll never forget the first time someone asked me for a marketing performance update. I had six messy spreadsheets open, no clear narrative, and no KP
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When I started working with B2B companies, I quickly realized that understanding how your customers make purchasing decisions is just as important as
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Image editing used to mean opening Photoshop, wading through complex tools, and spending hours on tedious fixes. I've been there. It was frustrating a
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Access Holdings’ fintech subsidiary, Hydrogen, has recorded the highest profit growth among Nigerian bank-owned payment companies in the first quarter
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Writing with clarity means making your content easy to read and understand. If your audience can’t grasp what you’re trying to say, what’s the point?
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Right now, some people will absolutely, 100% say that we’re in, without a doubt, a recession. Others will say that we’re absolutely, positively not in
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Let‘s be honest: AI assistants aren’t just for executives anymore. They're the secret weapon that can make you 10x more productive than everyone else
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Your website strategy should help drive business and marketing objectives. For your website to work, you need to keep up with what makes a good websit
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Video in ecommerce isn’t optional anymore — it’s the bare minimum. I don’t want to read novel-length product descriptions. I want to see it, feel it,
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It feels like not that long ago, companies were just starting to talk about AI in their operations. You had highly specific use cases or industry need
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Africa’s cross-border payments market is projected to surge to $1 trillion by 2035, up from $329 billion in 2025, according to a new report by Oui Cap
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Video is no longer a nice-to-have. It’s now an absolute must and should be at the forefront of any marketing strategy. With almost half of Gen Z and m
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If you've watched the news recently, the possibility of a recession has captured everyone’s attention. Most reputable sources say it's too soon to say
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Millions of businesses worldwide invest billions in paid ads each year to put themselves in front of as many people as possible. And they're doing it
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It’s 2025, and the highest-ROI marketing channel is still good ol’ social media. I’ve created social media content for just about everyone: government
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I know I’m in the minority, but the second September hits, I want to break out the Christmas tree, play “Jingle Bells,” and cover everything in bauble
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One of the most powerful — but least used — aspects of social media is its ability to turn customers into community. Today’s master has a lot to say a
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In Day 1–1000, we follow founders through the raw, unfiltered journey of company-building: the early scrambles, the quiet breakthroughs, the painful p
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Customer communication preferences vary widely in today‘s digital landscape. Some may want to go to a company’s landing page, initiate a conversation
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