Shopping trends have drastically changed over the past few years. While most of us previously browsed retail stores on a Saturday to find great deals,
Read MoreYouTube growth strategies continue to be a hot topic among marketers. In fact, most marketers plan to increase their YouTube budgets this year and say
Read MoreToday, I’ve got a special treat for you, something most companies won’t share: a peek at one of our losses. A “best practice” that failed so hard we h
Read MoreAfrican fintechs that help companies access banking services in the U.S. and Canada are wooing founders affected by Mercury’s abrupt compliance change
Read MoreEveryone can have influence, but not everyone can be an influencer. And I say this as someone who has participated in several influencer campaigns but
Read MoreEmail marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether you’re creating your f
Read MoreYou open your computer on a Monday morning, and you have a few Slack messages about a campaign you're launching on Tuesday. After you‘ve answered thos
Read MoreIt often surprises people to learn just how unfunny making comedy can be. I worked with this week’s master of marketing some years ago out of The Onio
Read MoreTymeBank, the South African digital bank with R4 billion ($222 million) in customer deposits, will launch in Indonesia by the end of 2024. It is the b
Read MoreIn the world of search engine marketing (SEM), I’m seeing a growing number of marketers turn to PPC campaigns. That’s how Google has significantly gro
Read MoreI was one of those Zillennials who avoided getting started on TikTok for as long as possible. It’s not that I don’t love social media — trust me, I do
Read MoreI‘m pretty sure I’ve said this in a few blog posts already, so if you‘ve heard this from me before, I apologize, but it’s true: In addition to being a
Read MoreAs a writer, I have to let readers and potential clients know my expertise, my skills, and why they should work with me or be interested in what I say
Read MoreI judge every email subject line that makes its way into my inbox. I’m not exaggerating when I say that the subject line is the sole factor I use to d
Read MoreI’ve worked in digital marketing and SEO for over a decade. Five years ago, I committed entirely to SEO. I became really passionate about it and have
Read MoreZone, a Nigerian blockchain-enabled payments infrastructure, has partnered with the Nigerian Inter-Bank Settlement Scheme (NIBSS) to introduce blockch
Read MorePrivPay, a Kenyan fintech that allowed customers to make M-PESA transactions without revealing their personal details, shut down in May 2023 after Saf
Read MoreDo you take a good, hard look at your team's marketing strategy every year? You should. Without an annual marketing plan, things can get messy — and i
Read MoreAt HubSpot, we are optimistic about the future of SEO, but we're also preparing for many major shifts over the next few years. Advancements like Googl
Read MoreWelcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. You’re about to learn an
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