Digital Trends - Content Krush

July 15, 20240201

Community Management vs Social Media Management: What’s the Difference?

In the age of social media, most brand communities exist mainly online via social media platforms like Reddit, TikTok, Facebook, or X. So, when you th

July 15, 20240189

HubSpot’s SERP Secrets: How The HubSpot Blog Is Combatting SERP Volatility

The headlines tell us SEO is dead. The podcast bros tell us AI will make blogs obsolete. Google tells us, “It’s Tuesday, so there’s another algorithm

July 15, 20240166

In-House vs. Outsourced Community Management: What You Need to Know

As of 2024, 86% of social media marketers say building an active and engaging online community is critical to a successful social media strategy. If y

July 12, 20240175

Community Management Metrics That Actually Help [Expert Interviews]

They say if you can measure it, you can manage it. So how do you measure a community? That’s not a rhetorical question. If you want to manage a thrivi

July 12, 20240173

12 Community Management Best Practices to Attract Your Biggest Advocates [From the Experts]

If you’re trying to start or grow a community around your brand, these community management best practices might just do the trick. Good community man

July 12, 20240176

7 Community Management Tools the Pros Actually Use [Expert Recommendations]

Having a hard time finding clear info on community management tools? I’m not even a little surprised. “Community management” covers a wide range of jo

July 12, 20240213

Building a Community Management Strategy That Actually Creates Connection

The concept of managing communities may seem straightforward. But a community management strategy is what separates the ‘omg I love them!’ brands from

July 12, 20240169

Community Management Challenges and How to Overcome Them [Expert Tips]

A few years ago, I had to manage a Facebook community for a TV station I was working for as a digital journalist. It was a completely new experience,

July 11, 20240159

Four Differentiated Marketing Tactics Using Community and Audience

Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan. Here are four intriguing approaches it suggested usi

July 11, 20240181

This Writing Technique Turns Your Copy Into a “Mind Movie”

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Months before Beau was bo

July 11, 20240887

Exclusive: How a six-week freeze on customer onboarding slowed card demand for OPay and Moniepoint

In April, Nigeria’s central bank barred fintechs from onboarding new customers for six weeks. In that period, two of Nigeria’s biggest fintechs—Opay a

July 10, 20240219

Top 10 Best Rank Tracker Tools of 2024

It’s one thing to have good website copy — it’s something entirely different to ensure your site has great copy (and design) and also ranks well on Go

July 9, 20240324

Mastercard Foundation conference spotlights Africa’s edtech startups

Investor interest in African education technology (edtech) has cooled since the end of the COVID-19 pandemic lockdowns highlighted how technology aids

July 9, 20240301

I Discovered How to Gain Your First (or Next) 1,000 Instagram Followers – 26 Tips

Gaining more followers on Instagram is key to successfully scaling your marketing efforts on the platform. But how do you increase followers on Instag

July 8, 20240186

How Much Does It Cost to Start a Blog in 2024? (A No-Fluff Breakdown From a Serial Blogger)

Confession: I’m squatting on probably 10 different blogs and even more URLs. What can I say? This marketer gets a bit idea-happy — but how much does i

July 7, 20240177

The Ultimate Guide to Marketing Campaigns

From P&G’s “Thank You, Mom” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us. Why is that? C

July 6, 20240317

Kenya to issue payment licences: Flutterwave, Chipper Cash could be first in line

The Central Bank of Kenya (CBK) plans to issue payment licences to fintech startups soon, an important softening of an earlier stance that will open u

July 6, 20240182

The Ultimate Guide to Brand Awareness

Whenever I think about brand awareness, I think of companies like Apple, Nike, and Trader Joe’s. Have you ever heard people refer to themselves as “Ap

July 6, 20240197

Safaricom and Pezesha launch new loan service for small businesses

Safaricom, Kenya’s top mobile network, has picked Pezesha, a digital lender, to provide credit to small business owners, which will add to the telco’s

July 5, 20240201

Tiger Global-backed Minka is the latest LATAM fintech to set up shop in Africa

In recent years, a handful of Latin American fintechs have made inroads into Africa to tap into its growing digital payments market. The latest entran