Mobius Motors, a Kenya-based automaker backed by Playfair Capital, has entered a voluntary liquidation after efforts to rescue the company for nearly
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Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. The best part of my job is being s
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On TikTok, anyone can go viral. You don’t need to be a videographer or social media expert to get traffic to your videos. In fact, the most popular vi
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Understanding your audience is a hard job, but decoding the Gen Z, Gen X, Boomers, and Millennial shopping habits is where the real challenge lies. Al
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Digital marketing quotes are an invaluable source of insight and direction to help you navigate the challenges and opportunities of the digital landsc
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If you‘re a business owner looking to build your start-up from the ground up, you’ve likely read plenty of blogs looking for advice on marketing your
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As people, we all have big goals — both personal and professional. I’ve been asked in countless interviews about my five-year plan for my career. I’ve
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“Our business is absolutely flawless and we have nothing to improve upon” — said no business owner ever. Instead, we business owners often think of al
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Us marketers know that marketing according to data points alone isn’t enough to get meaningful engagement—that’s the job of a buyer persona. While dem
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Instagram hashtags are powerful. They can help your posts reach a target audience, attract followers in your niche, increase engagement, and develop a
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Video continuously evolves as an impactful form of marketing – and now is considered more important to consumers now than ever. If consumer connection
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Welcome to “I Tried…,” the series where I try different marketing tools and strategies so you don't have to. In this series, I document my experience
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In a report from May 2023, Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experienci
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When I started my career as a content writer, one of my biggest mistakes was underestimating the importance of systems and frameworks. Despite working
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Recently, I noticed that every time I Google a product or service I want to buy — let’s say, available apartments for rent — I start getting ads on In
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AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to stay ahead of the competitio
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We integrated AI into our website chat and our KPIs flew off the charts. Here’s exactly how we did it and what we learned along the way. Key Outcomes:
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Imagine the world of account-based marketing, where you start the sales process by selling directly to your best-fit, highest-value accounts. No waste
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“Everyone has a plan until they get punched in the mouth.” Though Mike Tyson meant that literally, his wise words certainly hold true in marketing. An
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In 2022, I did the impossible — I had an Instagram Reel go viral. So far, it’s generated over 5.5 million views, 173K shares, 99.5k likes, and 14.6 bo
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