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Without planning, marketing can get messy. It’s hard to estimate budget for projects, hiring, and outsourcing over the course of a year — especially i
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Graza. Fishwife. Brightland. If you’ve never heard of them, just walk into a local specialty store — you’re guaranteed to spot some of these brands, w
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When considering who to learn from in the marketing space, one brand stands out: Liquid Death. They've mastered the art of turning healthy beverages i
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Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it's
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Over the last few weeks, I‘ve been writing extensively about community management, what it is, and why it’s essential. If, after reading my posts and
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AI is a hot topic amongst marketers in 2024 — and for good reason. According to our State of AI report, 95% of respondents say that using AI tools for
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Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ve been an inclusive ma
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As a new marketing assistant, I once created an email campaign for our biggest product launch. Despite spending hours crafting the seemingly “perfect”
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Which AI tactics will keep your site relevant and engaging as website strategies shift from broad audience capture to hyper-personalization? The days
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Earning the trust of prospective customers can be a major challenge. Before you can expect to earn their business, you’ll need to demonstrate your abi
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Business budgets are a source of truth for your income and expenses. That includes all the money you spend — from A/B testing your marketing campaigns
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Video is an effective and ever-growing form of marketing. 64% of marketers credit marketing videos on Instagram with the highest engagement. It seems
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I’ve written hundreds of blogs as a content marketer, but I’m still susceptible to the amateur mistake of thinking about writing for SEO only after a
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Nigerian neobanks and banking agents need each other. The agents are the neobanks’ branches; they open accounts, accept deposits, process withdrawals,
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Margins are slim in the food delivery business. Whether it’s a cloud kitchen like Food Court, a restaurant aggregator platform like Chowdeck, or a res
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When I sat down at my laptop to update this article, I thought I had at least a fifth-grader’s grasp of color wheels. I certainly didn’t expect to unc
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In the age of social media, most brand communities exist mainly online via social media platforms like Reddit, TikTok, Facebook, or X. So, when you th
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The headlines tell us SEO is dead. The podcast bros tell us AI will make blogs obsolete. Google tells us, “It’s Tuesday, so there’s another algorithm
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As of 2024, 86% of social media marketers say building an active and engaging online community is critical to a successful social media strategy. If y
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They say if you can measure it, you can manage it. So how do you measure a community? That’s not a rhetorical question. If you want to manage a thrivi
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