AI and startups? It just makes sense. Between the prophecy of single-person billion-dollar companies, and the pinch felt by founders as VCs tight
Read MoreWelcome to HubSpot Perspectives, a series where HubSpotters weigh in on the latest business and marketing trends. OK, admit it. Have you watched a Mar
Read MoreAs the pandemic surged in 2020, people stayed home, and demand for home improvement services went through the roof. Construction companies swooped in
Read MoreThis article was contributed to TechCabal by Catherine Young. Strategy sets the course for startups, but without team alignment and pragmatic action,
Read MoreThe constant question on every social media marketer’s mind is, “What social media trends should I watch out for?” To learn more abo
Read MoreVideos tell a story. According to 92% of marketers, video is essential to their approach. So, the storyline should be effective, whether creating vide
Read MoreFlutterwave, Africa’s most valuable startup, has appointed Dipo Fatokun, a former director at the Central Bank of Nigeria (CBN), as its new boar
Read MoreInterswitch, the Visa-backed Nigerian payments giant that reported $42 million in revenue for its financial year ended March 31, will enter into Niger
Read MoreGiven Google’s expansive reach, with somewhere with over 8.5 billion searches per day, chances are you’ve seen (and probably clicked on) a
Read MoreInterswitch, the Visa-backed Nigerian payments giant, has merged with M-Kudi, a mobile money provider, as it seeks a payment service bank (PSB) licens
Read MoreA few months ago, my inbox was filled with emails from a health specialist. I didn’t remember signing up for random diet plans, so why was I get
Read MoreI was scrolling through the “For You” page on TikTok when something caught my eye — a TikTok from the clothing brand Foxblood s
Read MoreCreating social media strategies can be overwhelming, especially when you’re just launching your brand or just building your online presence for
Read MoreThe promise of inbound marketing is a lure that attracts businesses of all kinds, but many don’t understand the effort it takes to be successful
Read MoreEcommerce is businesses selling products online, and people buying those products online. Consumers and businesses alike are making more and more purc
Read MoreI once signed up for an event and totally forgot about it in an hour. But when I opened my inbox later in the day, I found a shiny email confirming my
Read MoreGoogle Sheets templates help you create better spreadsheets while saving you valuable time. And it’s no secret to anyone who knows me that I lov
Read MoreIn 2024, 43% of B2C marketers plan to increase their marketing budget. The question is: Where is that budget going? Will marketers reinvest in the sam
Read MoreLike dozens of other “Twitter killers,” Bluesky has sat in limbo since its launch– thanks mostly to an invite-only policy. But when
Read MoreFew marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt. Because marketing is always evolving,
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