As a full-time freelancer, I’ve sent out hundreds of job inquiry emails. While I also reply to freelance role ads, I know first-hand that you ca
Read MoreIf I reach the footer of an email in my inbox, it usually means one of two things: 1) The email was so engaging I read all the way to the end (that&rs
Read MoreToday’s consumers have a lot of power. As a business, you must have a deep understanding of who your buyers are and what influences their purcha
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Read MoreLike most job seekers, I’ve had to answer the dreaded salary expectation question over email. No matter how many times I’ve done it, it&rs
Read MoreIn 2023, I decided to run a half marathon. As any long-distance runner would do, I found a training plan and set out to crush some practice miles. But
Read MoreI don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing
Read MoreRoam, a Kenya-based electric vehicle company has raised $24 million in equity and debt to expand local manufacturing capabilities in Kenya, scale up p
Read MoreWhile most people are trying to stick to their New Year’s resolutions, marketers like myself are strategizing how to set their organizations up
Read MoreWelcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challe
Read MoreBorn in the digital age, “Inbound Marketing” is nearing its 20th birthday. HubSpot Co-founder Brian Halligan coined the term in 2005 becau
Read MoreAn avalanche of both booked and patient walk-ins is the dream of dental practitioners. But let’s be honest — getting these patients requir
Read MoreIbrahim Ibitade, the CEO of Leatherback, a cross-border payments startup that operates in seven countries, is ready to move from a dramatic episode wi
Read MoreIbrahim Ibitade, the CEO of Leatherback, a cross-border payments startup that operates in seven countries, is suing Nigeria’s Economic and Finan
Read MoreYou want to learn about search engine optimization (SEO), but where do you start? You’ve probably heard of a few basic terms, like keyword resea
Read MoreClick here to read more Expert Edge perspectives with some of the top leaders in Marketing today. LinkedIn is an incredibly powerful platform for grow
Read MoreIn today‘s world, brands have to generate their own buzz. Consumers aren’t waiting for the daily newspaper anymore to get their news. Inst
Read MoreZone, Africa’s first licenced blockchain payment infrastructure company, will launch a remittance product in 2025, Obi Emetarom, the company&rsq
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