It’s not enough to make content. You have to make sure what you make is performing well. That’s where content audits come in. As a content marketer, I
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Do you ever struggle to visualize your ideas or consolidate your thoughts in one place? I certainly have. As a marketer, generating numerous ideas for
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I love content monitoring! Well, not as much as chocolate, or cake, or chocolate cake ... But when it comes to work-related processes, it's one of my
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In 2019, I was a freelance writer with no idea what SOPs were, relying on mental checklists and scrawled notes. Then, I joined an agency where SOPs en
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In most roles I’ve begun, an employee handbook was the first internal document I read. So naturally, I’d make a lot of assumptions about the kind of p
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Each week, Laura, Caroline, and I get to sit and chat with some of today’s most innovative marketing masters. We’ve run down the rabbit hole with folk
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I remember exactly where I was when I stumbled upon the concept of cornerstone content for the first time. It was a fresh winter's morning in late Dec
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AI is a hot topic for marketers — and for good reason. According to our State of AI report, 95% of respondents say that AI marketing tools help them s
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Here’s a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, they’re only using about
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With 91% of businesses leveraging video and consumers preferring video over all other forms of content, you can’t afford to miss out. While we all kno
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Whether we realize it or not, we’re surrounded by integrated media planning. For example, a few months ago, I was driving to the airport and saw a bil
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In the first few years of business, small companies come up against many different problems. And – you’ve probably guessed it – some are harder than o
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Over at Masters in Marketing, Caroline, Laura, and I have interviewed some very bright minds from some very bold brands. We’re talking Liquid Death, N
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As a content professional with almost a decade in the game, I have been a part of several content marketing teams and projects. While each project cam
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Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In his book The Coming Wa
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As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth
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I went to a psychic when I was 22. She told me I was “about to take a long journey across the Atlantic.” While the prophecy sounded oddly sinister (wo
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Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Stories have a unique abi
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As a content creator, I know brand identity is everything, which is why my personal blog has a creator profile that tells my unique story. The same is
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As a marketer and pop-culture fanatic, I am fascinated by celebrity marketing. I love seeing a new ad or social media campaign featuring the biggest p
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