Few marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt. Because marketing is always evolving,
Read MoreExcel charts and graphs are tried-and-true tools for visualizing data clearly and understandably. But for those who are not native tech gurus, it can
Read MoreWhy do you choose to buy products and services from certain brands even when cheaper options exist? It often comes down to a compelling brand mission
Read MoreNigerian fintech company OjirehPrime has changed its name to Pryme to expand to Europe, Central Asia, and the United Kingdom. The company said it has
Read MoreFor Lanre*, a Lagos-based businessman, the past month has been a nightmare. Unable to access customer data, which he has painstakingly collected over
Read MoreWhen I started working from home, I thought work-life balance would come naturally. After all, I have no commute and don‘t have to plan what I w
Read MoreWelcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you’re a seas
Read MoreDear Sir/Madam: If your inbox is like mine, it’s full of emails that sound like either a nineteenth-century love letter or a text message from a
Read MoreAs a full-time freelancer, I’ve sent out hundreds of job inquiry emails. While I also reply to freelance role ads, I know first-hand that you ca
Read MoreIf I reach the footer of an email in my inbox, it usually means one of two things: 1) The email was so engaging I read all the way to the end (that&rs
Read MoreToday’s consumers have a lot of power. As a business, you must have a deep understanding of who your buyers are and what influences their purcha
Read MoreWhether you’re launching a new business or already running one, I can tell you firsthand that a small business marketing strategy with a strong
Read MoreLike most job seekers, I’ve had to answer the dreaded salary expectation question over email. No matter how many times I’ve done it, it&rs
Read MoreIn 2023, I decided to run a half marathon. As any long-distance runner would do, I found a training plan and set out to crush some practice miles. But
Read MoreI don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing
Read MoreRoam, a Kenya-based electric vehicle company has raised $24 million in equity and debt to expand local manufacturing capabilities in Kenya, scale up p
Read MoreWhile most people are trying to stick to their New Year’s resolutions, marketers like myself are strategizing how to set their organizations up
Read MoreWelcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challe
Read MoreBorn in the digital age, “Inbound Marketing” is nearing its 20th birthday. HubSpot Co-founder Brian Halligan coined the term in 2005 becau
Read MoreAn avalanche of both booked and patient walk-ins is the dream of dental practitioners. But let’s be honest — getting these patients requir
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