Every marketing campaign I’ve participated in has always had social media at its core. It’s no shock — over five billion people are active on social p
Read MoreIn 2025, every marketing team needs a strong social media strategy to meet their customers where they're at. And every marketer should be considering
Read MorePersonalized experiences are becoming increasingly important to customers — and marketers are listening. Just look at Imañya James, a product and mark
Read MoreI can't imagine any company today experiencing substantial growth without proper social media advertising. Advertising is how businesses promote thems
Read MoreWhen I first started in marketing, the term “lead generation” felt like this big, vague thing everyone was obsessed with, but no one could explain cle
Read MoreSocial media marketing is a lot of work. It’s a fast-paced industry that quickly evolves by the time you learn a new skill, trend, or platform update.
Read MoreThe world of hiring and managing remote marketing teams is still changing. You would think that every kink in this process was resolved in 2020, but t
Read MoreI started my career in modeling, which, as anyone in the industry knows, is basically a crash course in branding. You learn very quickly how to presen
Read MoreAre people still using Facebook? What about Threads? And is TikTok’s volatility driving users away? Just 54% of brands say they’re confident they can
Read MoreOptimizing the customer buying cycle is primarily about being at the right place, at the right time. This is something I’ve learned over the last 6+ y
Read More“Email is the only marketing channel that offers an equal playing field for all marketers,” says Jay Schwedelson. With email marketing, your brand’s m
Read MoreHello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-marke
Read MoreThe GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Oji Udezue was most recently Chief Product Officer at T
Read MoreIt doesn’t matter if you’re an entrepreneur, founder, director, or an employee working within an organization, knowing how to improve business skills
Read MoreI was running social media for an organization when TweetDeck hit the market. That dashboard with mentions, DMs, lists, and trends was the neatest pie
Read MoreFiguring out how to work from home feels easy, right up until the cat throws up on your computer. And your neighbor, who you can only assume is buildi
Read MoreA content strategy for startups begins with a simple truth: Every piece of content needs a purpose. I learned this lesson the hard way when managing m
Read MoreThose who know me know that I have a healthy obsession with travel. So, I often pore over travel blogs looking for the best way to plan a trip and the
Read MoreAs a former digital journalist and now a content creator at HubSpot, I’ve designed everything from breaking news graphics to viral memes — but infogra
Read MoreIt’s no secret that content is king. And with more and more channels to keep up with — each requiring unique formats for your creative content — AI to
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