In the paid acquisition world, clicks on your ads can seem like the holy grail. But you need a better way to measure your content's converting capabil
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Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. For the past ten years, I
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Despite my tendency to let my email inbox bloat with unanswered emails (I just got a warning from Gmail that my inbox is 90% full), I'm actually prett
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If you rely on SEO and information-based content to grow your audience, it’s time to rethink your approach with personality content. Informational con
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Mid-June, 2024. A full page of indecipherable glyphs runs in The Seattle Times, with the only clue a typewritten-style note at the bottom: “Printed at
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Good marketing is always about the customers, period. That’s the most important lesson I’ve learned from all my wins and losses as a marketer. To laun
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B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. However,
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While I’m not a business owner and haven’t branded my own business, I’ve been an employee at companies that have undergone large-scale rebrands. Most
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On a recent Marketing Against the Grain podcast episode, HubSpot founder and CTO Dharmesh Shah sat down with hosts Kipp Bodnar and Kieran Flanagan to
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Being a marketer is hard — I feel it’s always been this way, but now the pressure to deliver results is even higher. Companies are cutting their marke
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HubSpot recently conducted a video marketing survey and found that 73% of respondents agreed that video marketing has been effective in reaching their
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If you’ve followed the news or opened X this fall, you’ve probably seen Polymarket. It’s that prediction market for politics (and more) that’s been al
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The 2023 We❤️NYC campaign was intended to encourage New Yorkers, still pessimistic in a post-pandemic world, to show love for their city. And boy, did
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Before Anna and I started contentki, we went to a cafe, pulled out a notepad, and began brainstorming all the services we could offer given our skills
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Promoting a local business can be challenging these days. Whether it’s because of oversaturation or complicated search engine algorithms, it’s all too
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You can have the best product, the most data, and the biggest advertising budget, but if you can’t tell a compelling story, none of it matters. One of
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With how quickly the internet changes, people can argue all day about how often to post on social media. Which networks should you use? How frequently
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I write for a living. While I love allowing creative work space to breathe, grow, and develop, deadlines don‘t allow me the luxury of writer’s block.
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Recently, a good friend came to me for advice on hiring. She was unsure how to start looking for content writing talent. And, honestly, even as someon
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"An obsession with quality" is what I wish 12-year-old me had… but alas, I ended up with boatloads of Forever 21 T-shirts. As it turns out, quality r
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