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As people, we all have big goals — both personal and professional. I’ve been asked in countless interviews about my five-year plan for my career. I’ve
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“Our business is absolutely flawless and we have nothing to improve upon” — said no business owner ever. Instead, we business owners often think of al
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Us marketers know that marketing according to data points alone isn’t enough to get meaningful engagement—that’s the job of a buyer persona. While dem
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Instagram hashtags are powerful. They can help your posts reach a target audience, attract followers in your niche, increase engagement, and develop a
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Video continuously evolves as an impactful form of marketing – and now is considered more important to consumers now than ever. If consumer connection
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Welcome to “I Tried…,” the series where I try different marketing tools and strategies so you don't have to. In this series, I document my experience
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In a report from May 2023, Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experienci
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When I started my career as a content writer, one of my biggest mistakes was underestimating the importance of systems and frameworks. Despite working
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Recently, I noticed that every time I Google a product or service I want to buy — let’s say, available apartments for rent — I start getting ads on In
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AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to stay ahead of the competitio
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We integrated AI into our website chat and our KPIs flew off the charts. Here’s exactly how we did it and what we learned along the way. Key Outcomes:
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Imagine the world of account-based marketing, where you start the sales process by selling directly to your best-fit, highest-value accounts. No waste
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“Everyone has a plan until they get punched in the mouth.” Though Mike Tyson meant that literally, his wise words certainly hold true in marketing. An
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In 2022, I did the impossible — I had an Instagram Reel go viral. So far, it’s generated over 5.5 million views, 173K shares, 99.5k likes, and 14.6 bo
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Have you ever been on a time crunch to create social media content? Most of us have, especially when trying to hop on a trend before it passes. It’s a
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Without planning, marketing can get messy. It’s hard to estimate budget for projects, hiring, and outsourcing over the course of a year — especially i
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Graza. Fishwife. Brightland. If you’ve never heard of them, just walk into a local specialty store — you’re guaranteed to spot some of these brands, w
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When considering who to learn from in the marketing space, one brand stands out: Liquid Death. They've mastered the art of turning healthy beverages i
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Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it's
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Over the last few weeks, I‘ve been writing extensively about community management, what it is, and why it’s essential. If, after reading my posts and
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