Marketing

In the age of social media, most brand communities exist mainly online via social media platforms like Reddit, TikTok, Facebook, or X. So, when you th

As of 2024, 86% of social media marketers say building an active and engaging online community is critical to a successful social media strategy. If y

They say if you can measure it, you can manage it. So how do you measure a community? That’s not a rhetorical question. If you want to manage a thrivi

If you’re trying to start or grow a community around your brand, these community management best practices might just do the trick. Good community man

Having a hard time finding clear info on community management tools? I’m not even a little surprised. “Community management” covers a wide range of jo

The concept of managing communities may seem straightforward. But a community management strategy is what separates the ‘omg I love them!’ brands from

A few years ago, I had to manage a Facebook community for a TV station I was working for as a digital journalist. It was a completely new experience,