A few months back, I was having a bit of a professional identity crisis. And it’s all thanks to answer engine optimization (AEO) and AEO best practice
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At 28, I thought I was building the life I’d always dreamed of. I got engaged, shared it with my audience, and then brought them along on the journey.
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TL;DR: Machine learning in email marketing uses algorithms to personalize content, optimize send times, and predict customer behavior — driving higher
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Something’s been throwing marketers for a loop lately. (Eye-roll level pun very much intended.) Instead of turning to Google for the answers to all th
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Every January, I sit down to write my predictions for the year ahead in social media and consumer behavior. And this year, one trend stood out to me m
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It’s a marketer’s dream: Hosting a sold-out event for 10k attendees. That brands are begging to be a part of. Oh, and that was headlined this year by
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If there’s one thing I’ve learned in years as a marketer, it’s that understanding the key distinctions of content marketing versus inbound marketing c
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AI usage is on the rise, especially in marketing. Data from HubSpot’s AI Trends in Marketing report showed that 74% of marketing professionals use AI
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Email marketing analytics have evolved far beyond open rates and click-throughs. Today’s AI-powered analytics can predict which subscribers are most l
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When B2B SaaS companies decide to migrate from legacy CRM systems, one of their biggest concerns isn‘t just moving data—it’s ensuring their existing m
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Today’s master has things kinda backward. But she shared with me one of the most clever strategies for collaborative content and brand awareness that
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Of all the consulting requests I receive, helping executives (or their teams) strengthen their LinkedIn presence is the most common — and for good rea
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When I introduce myself at workshops, I often joke that my marketing career path looks a bit like two truths and a lie — even though it’s all “truth.”
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In the 1890s, Russian physiologist Ivan Pavlov noticed how dogs began salivating not just when food was placed in front of them, but when they heard t
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Account based marketing isn't just another channel or tactic. It’s a strategic approach that flips the traditional funnel. Instead of casting a wide n
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Picture this: Content visibility is up, but traffic to your website is way down. More than half of Google searches today end in no clicks, according t
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Using AI to level up your marketing campaigns shouldn’t require a computer science background. With the right tools, non-technical marketers can use a
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Picture this: Content visibility is up, but traffic to your website is way down. More than half of Google searches today end in no clicks, according t
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As a marketer, you‘ve likely encountered the dreaded "prediction problem" while tracking data to predict revenue growth. The prediction problem is the
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Let’s be honest: Most re-engagement emails are an afterthought. They get treated like the dusty “last chance” bin in the back of the store; sent month
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