Marketing - Content Krush

March 3, 2025039

How to Manage Your Entire Marketing Budget [Free Budget Planner Templates]

The words “marketing budget” are enough to stress out every marketing leader. Every dollar has to earn its place. That’s why, when budgeting season ro

March 3, 2025045

45 Video Marketing Statistics for 2025 [New Data]

Recent video marketing statistics show that visual storytelling wins. Video is an increasingly powerful way to communicate your brand story, explain y

February 28, 2025059

What’s a Marketing Audit? [+ How To Do One]

Being a marketer in today’s landscape is equal parts exciting and terrifying, am I right? But a marketing audit has never been more crucial. The compe

February 28, 2025052

Succession Planning — the Best Way to Ensure Your Company’s Future

If you’ve seen the award-winning HBO show “Succession,” you know how dramatic and challenging it can be to adequately succession plan for the next gen

February 28, 2025052

2025 CPL and CAC Benchmarks [HubSpot Research]

As a marketing consultant, I work on client accounts and ensure their marketing is working (i.e., making money for the business). To gauge marketing s

February 27, 2025053

TAM, SAM & SOM: What Do They Mean & How Do You Calculate Them?

As a marketer, I often find myself sitting down at my desk with a calculator to do some basic math. And most of the time, I’m in a kerfuffle with thre

February 27, 2025049

What Are the 4 Ps of Marketing? The Marketing Mix Explained [Example]

If, like me, you’ve worked in marketing for a long time, then the four Ps of marketing might seem like a throwback. They are a bit, but I’ve worked in

February 27, 2025063

How to Launch a Successful Email Marketing Campaign: Tips + Data from an Email Marketer

At the start of my marketing career, I managed two small email lists — one for my beauty blog and another for a literary magazine — and this experienc

February 26, 2025082

How to Create a Stakeholder Map for Seamless Project Tracking

Six years ago, I led a website content overhaul that nearly derailed when the product team and sales department had completely different ideas about o

February 26, 2025067

Lead Generation Strategies to Start Attracting Business Leads the Inbound Way

Lead generation is essential for growing any business, but I can’t stand those telemarketing calls that interrupt dinner. I cringe every time my phone

February 26, 2025099

I Asked Experts About Improving Keyword Rankings — Here Are Their Tips

I’ve been in content marketing for over a decade, and let me say that it’s never been this hard to rank highly in search. The reason is that there’s a

February 25, 20250303

Inside the B2B Marketing Funnel — Everything I Know as a Marketer

If it feels like the “B2B marketing funnel” concept has been around forever, you’re not far off. In 1898, advertising pioneer Elias St. Elmo Lewis cre

February 25, 20250273

CPG Design: A Look at Viral Trends + Real-World Examples & Strategies

Graza. Fishwife. Brightland. These brands represent some of my favorite CPG designs. Marked by bright colors, bold fonts, and creative illustrations,

February 24, 20250413

Consultant behind Meow Wolf, Blue Man Group shares lessons on joy, playing, and branded experiences

Pop quiz! What do Meow Wolf, Blue Man Group, Cirque du Soleil, Disney Imagineering, and Ringling Bros. have in common? They’ve all sought out today’s

February 24, 20250444

Why Top Performing Teams Use AI Workflow Automation and How You Can Do the Same

“If you build it, they will come” worked well in "Field of Dreams.” But, like a lot of marketers, I took a more cautious (yet still curious) approach

February 24, 20250319

TikTok Content Trends to Watch in 2025: What’s Next for Creators? [Expert Insights]

Few apps cycle through trends as quickly as TikTok. I spend endless hours scrolling through the app, and it feels like every other day, a new trending

February 24, 20250273

‘They Need a Little Rock n’ Roll’: How the Ad Suite Formula Shakes Up B2B Marketing

When I think of B2B marketing, rock ‘n’ roll is far from my mind. But Video Brothers CEO and former touring musician Chandler Quintin brings exactly t

February 21, 202501016

Why Am I Losing Followers on Instagram? What the Data Says + How You Can Fix It

The dreaded question of social media marketers everywhere: “Why am I losing followers on Instagram?” I spent years in the trenches as a social media e

February 21, 20250858

The 7 Principles of Conversion-Centered Landing Page Design

Designing an optimized landing page isn’t just a task — it’s an art form. If you want a landing page that doesn’t just exist but actively converts, yo