As a marketer, I’ve seen it happen time and time again: I land on a product page that’s cluttered, confusing, or just badly designed and I leave immed
Read MoreI’ve worked with clients across dozens of industries, and I’ve learned that content only works when it’s planned. You can create brilliant blog posts,
Read MoreWhen I first started managing social media for my first brand, I felt like I was constantly throwing spaghetti at the wall. Every day was a scramble t
Read MoreVideo is everywhere right now. As a basic Millennial, my video diet mostly consists of YouTube and Instagram, but hop on any social media platform, an
Read MoreLooking for landing page design examples and tools to create high-converting pages? There are so many elements that a top-notch landing page design ne
Read MoreAs a marketer, I always keep track of whatever holidays are rolling around each month for my seasonal marketing campaigns — even the ones that don't g
Read MoreSEO is dead, long live SEO! That’s how it feels, at least, as both AI-powered search and user-generated content take hold in our digital lives. Today’
Read MoreReddit is inherently simple — think old-school internet forums. And despite — or perhaps because of — that simplicity, it can be overwhelming. I can’t
Read MoreWhen it comes to AI, it’s easy to get distracted by all the flashy demos and headlines that are constantly splashed across social media. But the fact
Read MoreI still remember how uncomfortable I felt the first time someone suggested I needed to “build my personal brand.” It seemed so ... self-promoting. Wer
Read MoreHot take: I don’t think everyone needs a personal brand. Plenty of businesses have expanded their reach with company social accounts as their mouthpie
Read MoreCookie-scented body wash flew off the shelves. Shaken espressos made a comeback (as long as they’re associated with short ‘n sweet blondes), and, oddl
Read MoreWe’re past the hype cycle and deep into the experimentation phase of social media’s most recent rivalry: X vs. Threads. X, formerly known as Twitter,
Read MoreLet’s take a moment to commiserate, marketers. Google is sending the whole planet to Reddit; your favorite social platforms are getting bought, banned
Read MoreWhen I first started in marketing, the term “lead generation” felt like this big, vague thing everyone was obsessed with, but no one could explain cle
Read MoreOkay. So if you've been around here for more than a little bit, you know that I follow a gluten-free diet for health reasons. So when I go to a rest
Read MoreThe GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio
Read MoreHello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-marke
Read MoreChoosing your B2B marketing team structure hinges on two essential criteria: something that works for your needs now and something that will work in t
Read MoreEvery marketing campaign I’ve participated in has always had social media at its core. It’s no shock — over five billion people are active on social p
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